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请将下面的文字翻译成英文,急,谢谢!

来源:学生作业帮 编辑:作业帮 分类:英语作业 时间:2024/04/28 16:46:37
请将下面的文字翻译成英文,急,谢谢!
(一)市场营销是指与市场有关的人类活动.亦即为满足消费者需求和欲望而利用市场来实现潜在交换的活动.它是一种社会的和管理的过程.?
(二)市场营销是对思想、产品及劳务进行设计、定价、促销及分销的计划和实施的过程,从而产生满足个人和组织目标的交换.特点:1产品概念比较广泛,它不仅包括产品或劳务,还包括思想;2市场营销概念得以延伸,市场营销活动不仅包括赢利性的经营活动,还包括非赢利组织的活动;3强调了交换过程;4突出了市场营销计划的制定与实施.
(三)市场营销涉及到其出发点,即满足顾客需求,还涉及到以何种产品来满足顾客需求,如何才能满足消费者需求,即通过交换方式,产品在何时、何处交换,谁实现产品与消费者的联接.
(四)市场营销的核心概念包括:欲求、需要(Needs, Wants, Demand)?,产品及相关的效用、价值和满足(Product, Utility,Value,Satisfaction)?,交换及相关的交易和关系(Exchange、Transactions、Relationships),市场、市场营销及市场营销者(Markets, Marketing, Marketers).
(1) refers to marketing and market-related human activities.That is,to meet the needs and desires of consumers and to realize the potential use of market exchange activities.It is a social and managerial process.
(B) marketing of ideas,products and services for the design,pricing,promotion and distribution of the planning and implementation process,resulting in individuals and organizations meet the objectives of the exchange.Features:a broader product concept,which includes not only the products or services,but also thinking 2 to extend the concept of marketing,marketing activities include not only the profitability of the business activities also include non-profit organizations; 3 stressed that the exchange process 4 highlights the marketing plan formulation and implementation.
(C) relates to marketing its starting point,that is to meet customer needs,but also to what products to meet customer needs,how to meet consumer demand,that is,through the exchange,in the when,where exchange,who realize consumer products and connectivity.
(4) the core marketing concept include:desire,need (Needs,Wants,Demand) ,products and related utility,value and satisfaction (Product,Utility and Value,Satisfaction) ,exchange and the related transactions and ( Exchange,Transactions,Relationships),marketing,marketing and marketing (Markets,Marketing,Marketers).