英语翻译摘 要本次毕业设计的选题是绿光•家——插画在旅馆形象传播中的应用,选题内容是为我即将经营的绿光旅馆设

英语翻译
摘 要
本次毕业设计的选题是绿光•家——插画在旅馆形象传播中的应用,选题内容是为我即将经营的绿光旅馆设计形象传播方案,作品要完成旅馆的色彩形象设计和用于旅馆初期形象传播的纸质印刷品设计,包括,招贴、免费券、系列明信片、贴纸,该设计投放将在旅馆运营初期为旅馆树立起“家”的品牌形象,吸引消费者,打开市场.
第一部分,市场调研报告.为明确绿光旅馆的定位,了解消费市场,我通过网络问卷形式对旅馆消费人群进行了抽样调查,并对同类型旅馆的进行了实地考察,发现入住该类型旅馆的客人主要是城市中文化层次较高的,追求自由和谐生活并且有着强烈审美需求的青年,旅馆的形象传播方式主要为网络传播和成本较低的纸质印刷物的张贴和发放.调研结果为本选题设计提供了参考依据.
第二部分,文献研究报告.为明确绿光旅馆的形象设计理念和传播策略,了解旅馆消费者的消费心理,我对心理学和广告学进行了文献研究,重点对消费心理学用图书检索和网络检索的方式进行研究,发现虽然各类消费者的性格不同、消费心理不同,却又在情感上存在着共性,这为本选题“家”的理念提供了理论依据.
第三部分,设计实践报告.为传播绿光旅馆品牌形象,我策划了一套旅馆传播方案,并对设计过程进行了记录和总结.完成作品包括一套组合招贴、一套免费券、五套系列明信片和五套背胶贴纸.
第四部分,设计自评报告.通过对市场的调研和对消费者心理的研究,我的设计做到了与市场、消费者的有机结合.此次设计,我学习了如何巧妙地将插画运于商业空间,提高了我对企业形象传播的认识.“绿光•家”的设计理念迎合了当下飞速发展的经济社会中,人们渴望自由和谐生活的情感诉求.
关键字：插画；形象传播；旅馆；家
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The graduation design theme is green • house - illustration the application in the hotel image communication, is for my upcoming selected topic contents of the green hotel business image communication solutions, works design to finish the hotel color image design and used for the initial image communication hotel, including paper presswork design, poster, free stamps, postcards, stickers, this series launched in the hotel operation will be designed for hotel set up early "home" brand image, attract consumers, open markets.
The first part, market research report. Green light for clear positioning, hotel, I understand a consumption market through network questionnaire on hotel were investigated consumer groups, and the same type hotel made an on-the-spot investigation in the types, found the guests were mostly city hotel cultural level higher, the pursuit of freedom and harmonious life with strong aesthetic demand, the image of the youth hotel mainly for network transmission mode of transmission costs and lower paper print and extend the post. Research results provide the design for this topic reference.
The second part, the literature research report. Green light for clear image of hotel design concept and communication strategy and understanding of consumer psychology, hotel for me the psychology and advertising literature research with consumer psychology, focus on books retrieval and network retrieval way research and found that although the various consumer character, consumer psychology is different, but the emotional exist on this topic for the general, the concept of "home" provides a theoretical basis.
The third part, the design practice report. Green light for spreading brand image, I planned hotel has a set of hotel, and spread scheme design process of records and summarized. Complete works include a set of combination posters, a set of five series of free stamps, postcards and five sets of back glue stickers.
The fourth part, design self-evaluation report. Through the research of market and to consumer psychology research, my design done and market, consumer organically. This design, I learned how to ably illustration on commercial space, improve the MRT to enterprise image communication I know. "Green • home" design concept to cater to the current rapid development of the economic society, people are longing for freedom harmonious life emotional appeal.
Key word: illustration; Image communication; The hotel; home