英语翻译An Institution of Corporate Social Responsibility (CSR)

英语翻译
An Institution of Corporate Social Responsibility (CSR) in
Multi-National Corporations (MNCs):Form and Implications
Corporate social responsibility (CSR) has become a takenfor granted
concept within the Western society.Governments,consumers,employees,suppliers and many othergroups have shaped the concept of CSR through theirexpectation that corporations will act responsibly in the conduct of their operations.Although the specifics may be contested (Waddock 2004; Banerjee 2007; Matten and Moon 2008),at the broadest level,these expectations are based on the need to align the social,environmental and
economic responsibilities of business (e.g.Elkington 1997; Garriga and Mele´ 2004; Norman and MacDonald 2004).In other words,CSR is predicated upon the idea that business does not have a sole financial purpose,but a set of three core imperatives—economic,social and environmental—
which guide decisions and activity,and which are equally valid and necessary within business.This is different from the business case for CSR (henceforth called the business case),which seeks to demonstrate how consideration of social or environmental concerns contribute to the financial position of the business (e.g.Friedman 1970; Johnson 2006; Porter and Kramer 2006).
Described as an ‘almost truism’ (Norman and Mac- Donald 2004,p.243),the
status of CSR as a set of takenfor-granted ideas within society,or institution(e.g.
DiMaggio and Powell 1991; Tolbert and Zucker 1996;Scott 2001),has received
little attention within the literature.This is an important oversight because institutional theory provides a powerful lens for helping us to explain how we come to understand and accept different attitudes and practices in a particular social context (Powell and DiMaggio 1991).In the case of CSR,there has yet to be any clear evidence of the existence of an institution,and if so,its form.Given that it is a relatively new idea for business and that its specifics are contested by the wide range of stakeholder interests (Mitchell et al.1997; Cragg and Greenbaum 2002; Parent and Deephouse 2007),identifying its form is crucial to understanding future iterations.
 
 

 
 
 

 
 

一个机构企业社会责任（社会责任）在
跨国公司（跨国公司）：形式与意义
企业社会责任（社会责任）已成为香港为理所当然
概念在西方社会.政府,消费者,雇员,供应商和许多其他团体形成了企业社会责任的概念通过theirexpectation公司将采取负责任的行动在开展其业务.虽然具体的可能有争议（waddock2004；纳吉2007；信息和月亮的2008）,在最广泛的层面,这些期望是根据需要调整的社会,环境和
经济责任制（例如艾尔金顿1997；加里加和近战´2004；诺尔曼和麦克唐纳德2004）.换句话说,企业社会责任是取决于理念,企业没有一个唯一的财务目标,但一套三核心imperatives-economic,社会和环境—
指导决策和活动,并同样有效和必要的业务.这是从不同的商业案例企业社会责任（从此被称为商业案例）,旨在表明如何考虑社会或环境问题有助于企业财务状况（例如弗里德曼1970；约翰逊2006；波特和克莱默2006）.
描述为一个几乎不言自明的（诺尔曼和麦克-唐纳德2004,243页）,这
企业社会责任现状的一套takenfor-granted思想在社会,或机构（如
迪马乔和鲍威尔1991；托尔伯特和祖克尔1996；史葛2001）,收到了
较少注意的文献.这是一个重要的监管机构的理论提供了一个强大的镜头,帮助我们解释我们如何来理解和接受不同的态度和做法在一个特定的社会背景（鲍威尔和迪马乔,1991）.在案件,目前还没有得到任何明确的证据存在的一个机构,如果是这样,它的形式.因为它是一个相对较新的商业理念和其具体的有争议的范围广泛的利益相关者的利益（米切尔等人.1997；克拉格和戈林鲍姆2002；父母和deephouse2007）,确定其形式是至关重要的理解未来迭代