英语翻译品牌是企业的生命,是企业的核心价值所在.品牌战略是现代企业竞争致胜的法宝.中国已经成为世界制造大国和贸易大国,但

英语翻译
品牌是企业的生命,是企业的核心价值所在.品牌战略是现代企业竞争致胜的法宝.中国已经成为世界制造大国和贸易大国,但我们也是无可争议的品牌小国,品牌弱国.品牌战略的滞后发展,严重制约了我国外贸企业进一步提升自身价值、拓展世界市场的能力.面对经济全球化、贸易自由化的世界潮流,面对更加激烈全面开放的国际国内市场竞争,我国的外贸企业必须实施出口品牌战略,走品牌发展之路.
本文从阐明品牌战略的内涵、内容和作用入手,分析了我国出口品牌的发展现状和出口品牌建设与管理存在的突出问题,在此基础之上,构建了我国出口品牌战略的实施体系,提出了我国出口企业实施品牌战略的有针对性的对策建议,旨在推动我国的外贸企业更有效地实施出口品牌战略,提升国际竞争力.

Brand is the enterprise`s life, is the core value of the enterprise. Brand Strategy is a modern enterprise competition winning a magic weapon. China has become the world Zhizaotaiguo and trading nation, but we also undisputed brand small, weak country brand. Lagging behind the development of the brand strategy, has seriously hampered China's foreign trade enterprises to further enhance their own value and expand the capacity of the world market. The face of economic globalization, trade liberalization of the world, in the face of more intense the full liberalization of the domestic and international market competition, China's foreign trade enterprises must export brand strategy and taking the brand development.
This paper set out the content of the brand strategy, content and function of start of China's export brand status and the development of export brand building and management of the prominent problems in this basis, build a brand China's exports of the implementation of the strategy proposed China's export enterprises to implement brand strategy of targeted policy proposals, aimed at promoting China's foreign trade enterprises more effective implementation of export brand strategy, enhance international competitiveness.