英语翻译The rise of multinational corporations,global marketing,

英语翻译
The rise of multinational corporations,global marketing,new communications technologies,and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly,since modern PR was largely an American invention,the U.S.leadership in public relations is being threatened by PR efforts in other countries.Ten years ago,for example,the world’s top five public relations agencies were American-owned.In 1991,only one was.The British in particular are becoming more sophisticated and creative.A recent survey found that more than half of all British companies include PR as part of their corporate planning activities,compared to about one-third of U.S.companies.It may not be long before London replaces New York as the capital of PR.
Why is American lagging behind in the global PR race?First,American as a whole tend to be fairly provincial and take more of an interest in local affairs.Knowledge of world geography,for example,has never been strong in this country.Secondly,Americans lag behind their European and Asian counterparts(相对应的人) in knowing a second language.Less than 5 percent of Burson-Marshall’s U.S.employees know two languages.Ogilvy and Mather has about the same percentage.Conversely,some European firms have half or more of their employees fluent in a second language.Finally,people involved in PR abroad tend to keep a closer eye on international affairs.In the financial PR area,for instance,most Americans read the Wall Street Journal.Overseas,their counterparts read the Journal as well as the Financial Times of London and The Economist,publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN( Cable News Network).Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts.According to Turner,global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
26.According to the passage,U.S.leadership in public relations is being threatened because of _________ .
A.an unparalleled increase in the number of public relations companies
B.shrinking cultural differences and new communications technologies
C.the decreasing number of multinational corporations in the U.S.
D.increased efforts of other countries in public relations
27.London could soon replace New York as the center of PR because _________.
A.British companies are more ambitious than U.S.companies
B.British companies place more importance on PR than U.S.companies
C.British companies are heavily involved in planning activities
D.four of the world’s top public relations agencies are British-owned
28.The word “provincial”( line 2,para.3) most probably means _________
A.limited in outlook
B.like people from the provinces
C.rigid in thinking
D.interested in world financial affairs

崛起的跨国公司,全球市场营销,新的通讯技术 缩小文化上的差异导致了前所未有的增幅,在全球公共关系或公关.出乎意料的,因为现代公关主要是美国的发明,美国领导公共关系正在受到威胁的公关努力,在其他国家.10年前,举例说,世界五大公关机构为美国拥有.1991年,只有一人.英国,尤其是日趋复杂和创造性.最近一项调查发现,半数以上的英国公司把公关作为它们公司策划 活动相比,约有三分之一的美国公司.也许不用多久,伦敦取代纽约为首都的公关.为什么美国落后,在全球公关竞赛?首先,美国作为一个整体也往往是相当省,并采取更多的是地方事务的兴趣.了解世界地理,例如从未强在这个国家.其次,美国人落后于欧洲和亚洲同行(相对应的人)明知第二语言.不到5%博雅-马歇尔的美国雇员知道两种语言.奖Ogilvy和妈妈有大约相同的百分比.反过来说,一些欧洲公司有半数或更多员工流利的第二语言.最后,人们在参与海外公关趋于密切着眼于国际事务.在财经公关领域的,比如,大多数美国人阅读华尔街日报.海外,其对应阅读杂志以及英国金融时报和伦敦经济学人 出版物往往不是看这个国家.也许公关业可能采取的一个教训,从特纳的CNN (有线电视新闻网) .特纳最近宣布,"外交" ,将不再用来CNN新闻节目.据特纳 全球通信已使世界各国的相互依存等,现在已经不再有任何这种东西 外国的.