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英语翻译Marketing is certainly one of the most important activit

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英语翻译
Marketing is certainly one of the most important activities in any company,and the airlines are no different.Approximately one-half of a major or national carrier’s employees are engaged in the marketing process.Reservations personnel,ticket and customer service agents,baggage handlers,flight attendants,food service representatives,passenger and cargo sales representatives,and pricing and market research analysts are involved in marketing the company’s product-air transportation.
Marketing is that broad area of business activity that directs the flow of services provided by the carrier to the customer in order to satisfy customers’ needs and wants and to achieve company objectives.Marketing is more than selling:it involves a number of business activities,including forecasting,market research and analysis,product research and development,price setting,and promotion,including advertising.
市场,对于所有的公司而言,绝对是最为重要的活动之一.航空公司也不例外:大约一半以上的职业雇员都在从事与市场相关的工作.预定人员、机票和客服代理、行李运送人员、空乘、餐饮服务代表、托运服务代表、以及定价和市场调查分析师,在航空公司的产品——空运这一市场中,他们都有所涉及.
市场是涉猎领域极为广泛的商业活动,它对行业为消费者提供服务流程起引导作用,从而达到令消费者满意最终使企业业绩达标的目的.市场不仅仅是销售:它包含诸多的商业行为,比如:市场预期、市场调研、产品研发、定价、丰富产品线、包括广告.
再问: 4Ps are the controllable marketing factors that should be used to reach the target market. Thus, any discussion of the business activities that direct the flow of services to customers must stress 4ps.Because 4Ps are present to some degree in any marketing situation, the airline marketer’s task is not to decide whether to use a particular element,太感谢了