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英语翻译GODS TO GORosmerta is the Celtic god of marketing.Or pos

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英语翻译
GODS TO GO
Rosmerta is the Celtic god of marketing.
Or possibly not.
It’s hard to tell.
Because we’re not quite sure.
The archaeological evidence is infuriatingly ambivalent,to say the least (Green,1997).
Rosmerta is a singularly slippery customer,a symbolic shape-shifter,so to speak.
Just like marketing,come to think of it.
Some readers,of course,may retort,‘Who cares?’.Or wonder why marketing needs a god in any event,much less a pagan patron saint whose attributes are ambiguous at best and amorphous atworst.
However,as several recent commentators have made abundantly clear,myth,legendand the primeval generally are powerful forces within marketing practice-cum-philosophy (e.g.,Hirschman,2000; Holt,2004; Mark and Pearson,2001; Thompson,2004; Vincent,2002).
They are primordial forces,perennial forces,permanent forces that insinuate themselves into contemporary marketing strategies and everyday consumer behaviour.
So important are they,
Holt(2004) contends,that brands increasingly compete,not for customers as such,but in what he terms ‘myth markets’,deep-seated stories and archetypes that resonate throughout society.
In the burgeoning bourse of marketing myths,Celtic legends trade at a premium,if only because the Celts were such superlative salespeople.
Although the conventional wisdom of our field maintains that marketing is a child of the post-1950 period (see Brown,1995),the functions traditionally associated with marketing—truck,barter,exchange,et cetera—were already well established when the cult of Rosmerta,the Great Provider,gained purchase in Celtic society.
Commerce,in many ways,was the foremost achievement of the ancient Celts,an achievement that underwrote the staggering aestheti caccomplishments Celtic society is nowadays remembered for.
The Celts have been described as warriors and explorers,magicians and artisans,priests and knaves,heroes and kings—but they have always been traders.
Between 700 BC and 100 AD the Celtic tribes dominated most of Europe.
They traded as far south as the African coast,east into the Steppes of Russia,north into the Scandinavian lands,and as far west as the Americas long before Eric the Red or Columbus reached those shores.
Two millennia before the European Economic Union was conceived,a Celtic trade area was effectively in existence,as was a single currency,which was divisible into one twenty-fourth of its value and accepted in markets across Europe.
神去
rosmerta是凯尔特神的营销.
或可能不会.
这很难说.
因为我们是不太清楚.
考古证据是infuriatingly矛盾,至少可以说,(绿色,1997年) .
rosmerta是一个奇在湿滑的客户,一个象征性的形状移,所以发言.
就像营销,试想想它.
有些读者,当然,可能会反驳,'谁在乎呢?' .或不知为何营销的需要,神在任何事件,更遑论一异教的守护神,其属性是含糊不清,在最好的和无定形atworst .
不过,由于最近几次的评论作出了非常清楚,神话,legendand原始一般是强大的力量与营销实践暨哲学(例如,赫希曼,2000年;霍尔特,2004年;马克和皮尔逊,2001年;汤普森,2004年;郑海泉,2002年) .
他们是原始的力量,常年性的力量,永久的力量,影射投身于当代的营销战略和日常的消费行为.
因此,重要的是他们,
霍尔特( 2004 )争辩,品牌日益竞争,不是客户等,但在他所称的'神话市场' ,深层次的故事和原型共鸣整个社会.
在新兴股市的营销神话,传说凯尔特贸易有一个溢价,如果只是因为凯尔特人这样的卓越的销售人员.
虽然传统的智慧,我们的领域坚持认为,营销是一个孩子后的50年期(见布朗,1995年)的职能,传统上与市场营销的卡车,易货,交换,等-人已有一套行之有效的,当邪教rosmerta ,大供应商,获得了购买在凯尔特社会.
商业,在许多方面,是首要的成就古代凯尔特人,成绩underwrote惊人aestheti caccomplishments凯尔特社会是现今的记忆中.
凯尔特人被形容为勇士和探险家,魔术师和工匠,牧师和knaves ,英雄和国王,但是他们一直贸易商.
之间的公元前700年和100个广告凯尔特部落为主的欧洲大部分.
他们交易远南作为非洲海岸,东到草原,俄罗斯,北到斯堪的纳维亚的土地,并据西作为美洲之前很久,李家祥发出红色或哥伦布达成的那些海岸.
两千年前的欧洲经济联盟的构想,凯尔特自贸区是有效存在的,作为一个单一货币,这是划分为1 20 -第四它的价值和接受,在整个欧洲市场.