作业帮 > 英语 > 作业

英语翻译After entering the 21th century,the competition pattern

来源:学生作业帮 编辑:作业帮 分类:英语作业 时间:2024/05/15 07:16:46
英语翻译
After entering the 21th century,the competition pattern of beverage business in China market has been formed with more and more suppliers,thus keen competition has been spread among the beverage market.Besides policy ineentives,the development of domestic market of softdrink needs legal protection.A legal framework that includes a copyright law,computer software and Internet laws,and intellectual property laws has been formed in China.
Under present market conditions in China,it has become the most important task for enterprises to find out an adaptive method to promote and sell their products as many and as fast as they can.Thus,the choice of a marketing pattern becomes a strategic choice.
In 1987,Wahaha spun off its children-food manufacturing sector and renamed as Wahaha Corp.Lt..Based on the abundant soft-drink variety,Wahaha becomes the largest dairy product provider in China upon it’s built up.Wahaha who was given the full soft-drink business licensed was formed in 1999 with Future Cola.It’s the only a drink operators who engage 200 workers in China.Wahaha took tlle 1st place among the Chinese super-fast growing Top Enterprises(of non listed,non state owned) from 1999 to 2002,with its growth rate of 1947.31%.In the 21 years to 2008,Wahaha has been the largest NCB provider in China market.Currently,from the view of market share ratio,Wahaha takes the first place in the world;and both of its liquid milk and ice cream list at the No.3 in China.My discourse subjects the sales strategies of Wahaha in the market including the strategy set up;execution and result analysis.
This paper takes Hangzhou Wahaha Group,who is the leader of China food and beverage industry,as the example.Wahaha Group establishes a unique marketing pattern,United Distribution Group.In order to disclose some beneficial aspects on market strategy,especially on market pattern choice for Chinese enterprises,the paper goes deep into the Wahaha United Distribution Group marketing partern.This thesis selects the Wahaha company as research object and makes analysis about problems in its.Furthermore,the thesis draws conclusions about the marketing tactics of the product by using multiple tools and principles in marketing and so on.This thesis includes four parts.Firstly,briefly explaining the background and the researching routine of this thesis;secondly,analyzing the inner environment of the company;thirdly,analyzing the macro environment,the competitive environment and the consumer behavior,and making the sales forecast for the new product;fourthly,by SWOT analysis,formulating the new product marketing strategy.
进入 21 世纪后,越来越多的饮料供应商形成了中国饮料市场的竞争格局.因而激烈的竞争气息散发到了整个饮料市场.另外,政策 ineentives(打错了吧?),国内软饮料市场的发展需要法律的保护.一个包括了版权法,计算机软件和网络法律,知识产权法律的法律架构在中国形成了.
在中国的目前的市场条件下,企业的最重要的任务是尽快找出一种适应的方法宣传和销售他们的产品.因此,营销模式的选择成为了一个战略性的选择.
1987年,哇哈哈拆分出了它的儿童事物制造部门,并将其更名为哇哈哈股份有限公司.凭借着其丰富的软饮料品种,哇哈哈从建立初期就成为了中国最大的乳制品供应商.这个得到了充分的软饮料业务许可的哇哈哈与非常可乐一同成立于1999年.他是唯一一个在中国聘有200名员工的饮料经营者.从1999年到2002年,娃哈哈以其高达1947.31%的增长速度在中国快速发展的国内一流企业(国有上市)里首屈一指.至2008年的21年里,娃哈哈已经是中国最大的NCB供应商.如今,从市场份额比例来看,娃哈哈居于世界领先地位.他的液态奶和冰淇淋均在国内排名第三.我的论文话题主要是哇哈哈在市场的营销策略,包括了策略方案、实施和结果分析.
我实在是翻不下去了!你将就用吧.