阅读理解2Television carries more national advertising than any o

阅读理解2
Television carries more national advertising than any other medium in the United States.The same is true in some smaller countries such as Spain and Portugal,where it is the only medium reaching a general national audience.In many countries,(Sweden and Denmark,for example) the state-owned television accepts no advertising.In many other countries the amount of commercial (商业广告) time is very much limited,as in France,Germany,and Italy.Russian state-owned television began accepting a limited amount of advertising in 1988.
The chief reason that television is so well liked among United States advertisers is that it reaches a vast number of people at the same time.While it can cost well over 100,000 dollars,a 30-second commercial on network television can be seen and heard by as many as 25 million viewers.For companies that must make prospects aware of their products and convince them of their benefits immediately,there is nothing as efficient as television advertising.
Because it employs motion as well as words,pictures,sounds,and music,television is a valuable medium for products that lend themselves to demonstration.No other medium is as effective in showing how quickly an automobile can move or how well a certain type of wristwatch will stand up under heavy use and continue to run.In the same way,it is an ideal medium for showing how some products can make a person feel better about him- or herself,such as long-distance telephone calls.
6.According to the passage,which of the following statements is true?
A.There is less advertising on TV in Spain than in Sweden.
B.One can never see any commercial on TV in Denmark since it is not accepted at all.
C.The amount of commercial time is very much limited in most European countries.
D.French people don't have to worry about being troubled by commercials.
7.According to the passage,what is the main reason United States advertisers like television so much?
A.It communicates information more quickly.
B.Every household has at least one TV set.
C.It communicates information to a vast number of people at the same time.
D.American people love watching TV more than reading.
8.The word prospects in the 2nd paragraph means _____________.
A.potential customers
B.competitors
C.working staff at TV stations
D.partners
9.Which of the following is employed in TV advertising?
A.Motion
B.Sounds and music.
C.Pictures
D.All of the above.
10.Which of the following statements is true?
A.Television is as efficient as newspaper in demonstration benefits of a certain product or service.
B.Television is a valuable medium in demonstrating benefits of a certain product or service.
C.TV commercials can hardly help to communicate feelings.
D.People use advertising on TV whenever necessary because of its effectiveness.

6.c
7.c
8.a
9.d
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