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英语翻译Advertising and Public Relations Education:A Five-Year R

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英语翻译
Advertising and Public Relations Education:A Five-Year Review
The growth in the fields of advertising and public relations education at American universities has been dramatic.Last year,12,068 degrees were awarded in advertising,public relations,or combined advertising/public relations programs while nearly 40,000 students were enrolled in these degree programs.For over 30 years,the reporting of the status of advertising education has been an ongoing enterprise,reported in various forms.The two most noted ones are:The annual Becker/Kosicki reports in Journalism & Mass Communication Educator,which measures the status of accredited and other mass communication programs,and Where shall I go to study advertising and public relations?(Ross 1965;Ross & Hileman 1966-1983; Ross 1984- 1990; Ross & Johnson 1991-1992; Ross& Johnson 1993-1999),which measures advertising,public relations,and combined advertising/public relations programs both within accredited and other schools of mass communication and
extends beyond that to include such degree programs as those in schools of
business,speech,etc.
Maintaining accurate historical records of the status of advertising,public relations and combined advertising/ public relations education programs serves many purposes.Each year the results are used by students,career and guidance counselors,and college professors to identify where programs exist,the largest programs and largest faculties in terms of degrees granted,enrollment,faculty,etc.In aggregate they constitute the status of the advertising education enterprise at individual points in time.Ross has published two volumes.Advertising Education (1965),which was the basis for the directory beginning,and The Status of Advertising
Education (1991),an update of the 1965 report.The volumes report on the history
and trends of advertising education,institutions offering advertising programs ,curricula of undergraduate and graduate programs,and aggregate
totals of graduates,students and faculty are investigated in total and by established
regions.The purpose of this research is to investigate data reported in Where shall
I go to study advertising?over the last five years and measure growth and decline
of degrees granted,level of those degrees (B.A.,M.A.,Ph.D.),and changes in enrollment and faculty.
Historical perspective
The use of historical data for analysis is grounded in academic literature.
Historical analysis gives understanding of the environment of an institution at points of time.Driven hy the axiom that those who do not follow history are doomed to repeat it,historical analysis also provides insight and,frequently,predictive capability to researchers.Obviously,the methodology has its benefits and limitations.
Advertising and Public Relations Education:A Five-Year Review
广告和公共关系教育:五年回顾
The growth in the fields of advertising and public relations education at American universities has been dramatic.
美国大学里的广告和公共关系教育领域的发展是戏剧性的.
Last year,12,068 degrees were awarded in advertising,public relations,or combined advertising/public relations programs while nearly 40,000 students were enrolled in these degree programs.
去年,有12,068个广告学、公共关系学、广告/公共关系学的学位被颁发,同时,有近40,000个学生被这些专业录取.
For over 30 years,the reporting of the status of advertising education has been an ongoing enterprise,reported in various forms.
30多年来,有关广告教育地位的报告是一份不间断的事业,以各种各样的形式被报道.
The two most noted ones are:The annual Becker/Kosicki reports in Journalism & Mass Communication Educator,which measures the status of accredited and other mass communication programs,and Where shall I go to study advertising and public relations?
有两件最著名的报道是,在新闻传播教育者上的贝克尔/Kosicki 年度报告,衡量了公众认可的地位和其他大众传播项目.那么,我将去哪里学习广告和公共关系学呢?
(Ross 1965;Ross & Hileman 1966-1983; Ross 1984- 1990; Ross & Johnson 1991-1992; Ross& Johnson 1993-1999),
which measures advertising,public relations,and combined advertising/public relations programs both within accredited and other schools of mass communication and
extends beyond that to include such degree programs as those in schools of
business,speech,etc.
在公众认可度方面和其他学校的大众传播学方面衡量了广告学、公共关系学以及整合广告/公共关系学,延伸到了其他的学科,包括像商业学科、演讲学科等等.
Maintaining accurate historical records of the status of advertising,public relations and combined advertising/ public relations education programs serves many purposes.
保持对广告学,公共关系学及整合广告/公共关系这些学科地位的精确的历史记录有很多方面的目的.
Each year the results are used by students,career and guidance counselors,and college professors to identify where programs exist,the largest programs and largest faculties in terms of degrees granted,enrollment,faculty,etc.
每一年,结果都会被学生、职业生涯咨询师以及大学教师用来识别项目存在于哪里.最大的项目和最大的学院,在学位授予方面、录用、科系等方面.
In aggregate they constitute the status of the advertising education enterprise at individual points in time.
总体来说,他们及时的组成了广告教育事业的个别局部方面的地位
Ross has published two volumes.Advertising Education (1965),which was the basis for the directory beginning,and The Status of Advertising
Education (1991),an update of the 1965 report.
罗丝出版了两本书.广告学教育(1965年)是这个目录开始的基础.广告学教育的地位(1991年)是1965年报告的校正和更新.
The volumes report on the history
and trends of advertising education,institutions offering advertising programs ,curricula of undergraduate and graduate programs,and aggregate
totals of graduates,students and faculty are investigated in total and by established
regions.
这两卷关于广告教育和体系的历史和趋势的报告提供了广告学项目、本科和研究生课程设置,以及在一定区域内的毕业生、学生和科系的全盘调查
The purpose of this research is to investigate data reported in Where shall
I go to study advertising?
这次调查研究的目的是审查“我将去哪里学习广告学”的数据资料
over the last five years and measure growth and decline
of degrees granted,level of those degrees (B.A.,M.A.,Ph.D.),and changes in enrollment and faculty.
在过去的五年里,测量赋予学位的数量的增长和下降,学位的级别(文学学士、硕士、哲学博士)招生和科系方面的改变
Historical perspective
历史展望
The use of historical data for analysis is grounded in academic literature.
历史数据的应用和分析是以学术文献为依据的
Historical analysis gives understanding of the environment of an institution at points of time.
历史的分析使机构环境在不同时间里更容易理解
Driven by the axiom that those who do not follow history are doomed to repeat it,historical analysis also provides insight and,frequently,predictive capability to researchers.
被公理所推动,那些不按历史发展的,注定要重复.历史的分析也提供了洞察力,并且常常为研究者们提供了预言能力.
Obviously,the methodology has its benefits and limitations.
明显地,方法论有它自身的优势和局限性.
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