英语翻译Public relations is the organizational function that man

来源：学生作业帮编辑：作业帮分类：英语作业时间：2024/05/22 12:47:12

英语翻译
Public relations is the organizational function that manages the firm's communications to achieve a variety of objectives,including building and maintaining a positive image,handling or heading off unfavorable stories or events,and maintaining positive relationships with the media.Like advertising,this tactic is relatively passive,in that customers do not have to take any action to receive it.Public relations activities support the other promotional efforts by the firm by generating "free" media attention,as we discuss furtheir in Chapter 17.

公共关系指的是管理公司沟通以达成不同目标的的一种组织职能,它包括建立并维持一种正面的形象、处理或除却不利消息和事件,还包括维持和媒体的关系.公共关系这一技能相对来说具有被动性,就像广告一样,因为客户不一定要采取任何行动来接受它.正如我们将在17章探讨的,公共关系活动依靠吸引“免费”的媒体资源,有利于公司的其他促销活动.

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