英语翻译作为文化的载体,语言是人类相互交流思想的工具.由于语言的不同,产生了不同的文化体系.语言的差异即代表着文化的差异

英语翻译
作为文化的载体,语言是人类相互交流思想的工具.
由于语言的不同,产生了不同的文化体系.语言的差异即
代表着文化的差异.在多元文化背景下,语言文字如何得
到当地民族国家的文化认同是至关重要的.广告语言在不
同国家和地区造成误解,主要是对当地语言中的俚语和习
惯用语缺乏了解以及使用错误方言等.在进行商标翻译
时,应对语言的多样性和差异性作深入地了解,以免产生
歧义影响广告效果.Take some negative translated trademarks for example:
如,以“黑羊” 命名的商标若译成
“Black Sheep” ,其产品的销路可想而知.因为在英语
里,black sheep是成语,意思是“害群之马”、“败家
子” ,不是“黑色的羊”.再看进口奶粉Dutch Lady译作
“子母牌”奶粉则是一成功的译例.它抛开其字面意义,另辟蹊径,既突出产品特点,又符合译入语的表达习惯.

As the carriers of culture, the language is a tool that the mankind exchanged the thought each other. Because of the difference of the language, have produced different cultural systems. The difference of the language is a difference of representative's culture. Under the plural culture background, how the spoken and written languages got the local national country culture admitted it is essential. The advertising language causes and misunderstands in different countries and regions, mainly lack of understanding and use the wrong dialect etc. to the slang in the local language and habit term. While translating the trade mark, should understand variety and difference of the language deeply, advertising result so as not to exert a ambiguous influence. Take some negative translated trademarks for example: For instance, the trade mark named after " black sheep " is like translating into " Black Sheep ", its product's sale can be well imagined. Because in English, black sheep is the idiom, it means " black sheep ", " spendthrift ", it is not " black sheep ". It is the example of translating that succeeds in to and then see and import milk power Dutch Lady translation " sub mother brand " milk power. It casts aside its literal meaning, opens up the path separately, not only stress the characteristic of the products but also accord with and translate the expression habit which enters the language.