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来源：学生作业帮 编辑：作业帮 分类：综合作业 时间：2024/05/21 21:05:02
translate ,please
Zeus,Inc.(name disguised),operates in several industries,including chemicals,cameras,and film.The company is organized into SBUs.Corporate management is considering what to do with its Atlas camera division.At present,Atlas produces
a range of 35 mm and digital cameras.The market for cameras is intensely competitive.Although Zeus has a sizable market share and is producing much revenue for the company,the 35 mm market itself is growing very slowly and its market share is slipping.In the faster-growing digital camera segment,Zeus is facing strong competition and has been slow to gain sales.Zeus's corporate management
wants Atlas's marketing group to produce a strong turnaround plan for the division.Marketing management has to come up with a convincing marketing plan,sell corporate management on the plan,and then implement and control it.
Zeus,Inc.(name disguised),operates in several industries,including chemicals,cameras,and film.The company is organized into SBUs.Corporate management is considering what to do with its Atlas camera division.At present,Atlas produces
a range of 35 mm and digital cameras.The market for cameras is intensely competitive.Although Zeus has a sizable market share and is producing much revenue for the company,the 35 mm market itself is growing very slowly and its market share is slipping.In the faster-growing digital camera segment,Zeus is facing strong competition and has been slow to gain sales.Zeus's corporate management
wants Atlas's marketing group to produce a strong turnaround plan for the division.Marketing management has to come up with a convincing marketing plan,sell corporate management on the plan,and then implement and control it.
Zeus.Inc（化名）经营很多行业,涉足化工,相机,和电影.这家公司在SBU这个组织中成立.公司管理机构正在考虑对其下属的Atlas相机子公司采取一定的措施.现在,Atals生产35毫米焦距的数码相机.现今的相机市场竞争激烈.虽然Zeus拥有相当大的市场占有量,而且正在为公司创造更大的利益,但是35mm焦距的市场增长缓慢,并且其市场本身占有量正在下滑.在整个数码相机领域迅速发展的前提下,Zeus正在面临强大的竞争,并且已经出现销售量增长缓慢的现象.Zeus的公司管理机构希望Atlas的市场营销部门为子公司出台一个强有力的拯救计划.公司管理机构已经提出了一个令人信服的销售计划,销售部门在计划中,并且,销售部门将贯彻落实,及时调控这个计划.