英语翻译随着国家不断出台各种宏观调控政策,我国房地产市场已经由卖方市场过渡到买方市场,行业间的竞争也越发激烈.为了能使自

英语翻译
随着国家不断出台各种宏观调控政策,我国房地产市场已经由卖方市场过渡到买方市场,行业间的竞争也越发激烈.为了能使自己的企业在市场上占有一席之地,并获取更大的利润,开发商纷纷意识到房地产营销策划的重要性.各种营销理念粉墨登场,如品牌营销,生态住宅,欧式住宅等.各种营销手法层出不穷,例如“形象代言人”,“一口价开盘”,“通过房地产模特促销”和在短时间内采用大手笔广告投放,引起市场轰动,从而迅速树立楼盘市场形象的“集束广告投放”等.
世界著名管理学大师彼得•德鲁克曾精辟的指出：现代企业最重要的职能只有两个,一个是创新,一个是营销.这一结论也完全适用于我国房地产业.目前,营销策划的不断求新、求变、求异,的确发挥了很大的作用,有效地推动了住宅消费的需求,激发了市场热点,促进了房地产业大力发展.对于作为全国三线城市的桂林市而言,企业整体上营销策划手段相对落后,扔需进一步完善.本文通过对桂林房地产营销策划现状进行研究,找出影响房地产业健康发展所存在的问题,并对其进行分析,从而提出一些改进的建议,同时对本市房地产企业选择合适的营销策略提供一些建议,具有一定的现实意义.

As the state has introduced a variety of macro-control policies,China's real estate market has been the transition from a seller to a buyer's market,competition between industries are also increasingly fierce.In order to make their own business in the market place,and to obtain greater profits,real estate developers have realized the importance of marketing planning.Various marketing concept stage,such as brand marketing,eco-homes,European-style houses.Endless variety of marketing techniques,such as "spokesperson","an opening price," "models through real estate sales" and generous use of advertising in a short time,to hit the market in order to quickly establish the real estate market image of the "cluster advertising "and so on.
World-renowned management guru Peter Drucker once • brilliant that:the most important functions of modern enterprise has only two,one is innovation,one is marketing.This conclusion is also fully applicable to China's real estate.Currently,the marketing plan continues to novelty,change,difference,indeed played a significant role in effectively promoting the residential consumer demand,stimulate market hot spots,and promote the real estate industry to develop.For as the country's third-tier cities of Guilin,the corporate marketing plan means a whole is relatively backward,throwing needs further improvement.Based on the current status of Guilin,the real estate marketing planning research,identify the impact of real estate development of health problems,and analyze,to put forward some suggestions for improvement,while the city real estate companies to choose the right marketing strategy for Some suggested that a certain practical significance.