英语翻译The classic advertisement is one that gives information

英语翻译
The classic advertisement is one that gives information about finding certain products.It is likely to be just the name of a company,part of which may be a general location.For example,it could be “Shanghai Sewing Machine”,or “Tsing Tao Beer Corporation”,and you would know what the companies sell,where they are located,and the brand names.However,this kind of advertising might not be suitable when there areproducts and services in direct competition with each other in the market place.In such situations,advertisements need to attract,and hold the attention of the public.Some advertisements consist of pictures or the words of experts to show people how good the products are.Others try to create advertisements that people simply enjoy looking at.As present-day advertisers often have large budgets,a lot of money is spent on applying modern techniques of design to make these advertisements as visually attractive as possible.However,even this is often not enough to be noticed in a modern city.Because of the advertising boom,people are used to seeing high standards of visual design.Modern advertisements must stand out in a world full of competition by combining the highest standards of design with ideas linked to the products to make them more attractive.For example,some advertisements may suggest that buying a car can make you free.That is,they use the concept of freedom to sell the car.Other common ideas include happiness,wealth and success.In fact,in the world of advertisements,such content is as old as advertising itself.For many of today's advertisers,repeating old ideas is not a successful approach.They realise that it does not matter how attractive the idea linked with the product is – most people know that the main purpose of the advertisement is making customers spend money.Instead,these advertisers look for other ways to make people notice their products.The top advertisers of today believe that using humour as well as new and unusual ideas to surprise people is important in modern advertisements.Their aim is to create something that has never been seen before and is fascinating for people to look at.By doing this,the hope to make people forget that someone is trying to sell them something!However,not all advertising is about selling products and services for a profit.Some contemporary advertisements mainly aim to make contributions to society.There are public advertisements which encourage citizens to participate in improving their neighbourhood,protecting the environment,and helping other people.Over the last decade,the government has worked hard at using advertisements to educate the public on fighting AIDS,saving water,helping the poor,giving up smoking,etc.These advertisements have helped to increase public knowledge,which has made our society a better place for everyone. 

传统的广告只为找到某种产品提供信息.它可能是公司的名称,其中一部分可能是一个普通的位置.例如,它可能是“上海缝纫机”,或“青岛啤酒有限公司”,你就知道卖什么,它们所处的位置,以及品牌.然而,这种广告可能不适合当有areproducts和服务直接相互竞争的市场地位.在这种情况下,广告需要吸引,并保持公众的注意力.一些广告构成的图片或文字专家告诉人们该产品如何好.其他尝试创建的广告人根本享受看.当今的广告设计者常常拥有大量的资金,很多钱是用在现代设计技术上,以使广告在视觉上有吸引力的可能.然而,这往往是不够的注意的一个现代化城市.由于广告的繁荣,人们习惯于看到高水准的视觉设计.现代广告必须站在一个充满竞争的世界最高水准的设计理念与产品,使他们更有吸引力.例如,一些广告可能表明,买车可以使你自由.就是说,他们使用的自由概念车卖.其他常见的理念包括幸福,财富和成功.事实上,在广告的世界,这种内容陈旧.今天的许多广告商,重复旧的理念是一个不成功的方法.他们意识到,不管如何吸引与产品相关联的理念–大多数人知道广告的主要目的是让消费者花钱.相反,这些广告商寻找其他方式使人们关注他们的产品.当今的顶级广告设计者认为,用幽默以及新的和不寻常的想法,让人惊喜的是重要的现代广告.他们的目标是创造了一些以前没有见过的、迷人的人看.通过这样做,希望能使人忘记有人试图出售他们的东西!然而,并非所有的广告都是为了获利而销售产品和服务.一些当代广告的主要目的是为社会做贡献.公益广告鼓励人们参与改善社区,保护环境,并帮助其他人.在过去十年中,政府努力用广告教育公众对艾滋病的战斗,节约用水,帮助穷人,放弃吸烟,等.这些广告有助于增加公共知识,使社会更加美好.
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