英语翻译Five Key Strategies for Effective Multi-Channel Marketin

英语翻译
Five Key Strategies for Effective Multi-Channel Marketing in Today’s Business Environment
1 The Customer (Data) is King » Just as an oil company would not blindly drill small holes in the earth in search of oil,your organization shouldn’t contact millions of consumers blindly,banking on a very small portion accepting your offer.Rather,seek out or build a repository that identifies which consumers are more likely to find your offer compelling.
2 Get Customers to “Opt-in” » Companies that can build their own opt-in lists,or use qualified industry opt-in resources,are in a better position to communicate and market to both consumers and businesses.Explore methods,such as periodic e-mail newsletters,that provide valuable information and purchase opportunities simultaneously.
3 Invest in Personalizing Communications » The overwhelming response to the “do not call” registry underscores consumer frustration with intrusive,irrelevant communications.Research shows that by a ratio of over 3:1,recipients prefer personalized communications.Research also shows that the more personalized an offer is,the higher likelihood of response.It will require an increased investment in creating content and designing campaigns,but you can expect double-digit response rates.
4 Leverage More Effective Customer Channels » Design and execute new marketing campaigns that leverage the full spectrum of marketing channels.Personalized direct mail,permission-based e-mail and Internet technologies can be employed to dramatically increase the returns on the marketing dollar.Coordinate marketing campaigns using multiple channels and take advantage of the “multiplier effect.”
5 Simplify the Transition by Using Service Providers » Personalizing communications and running multichannel campaigns can be a challenge for those selling organizations that do not currently have the technology or process infrastructure to develop multi-channel strategies,manage customer data,manage marketing content and execute integrated campaigns.Sellers will find that there are several service providers that can help them transition from their current practices to leverage more effective marketing practices.

1.客户是上帝：就像是有公司不会再地球上随便钻一个孔去找石油,你的组织不会盲目的询问成千上万的客户,而是在一个很小的接受你的服务的客户中调查就可以了.当然,寻找和建立一个识别哪些客户更愿意接受你的服务的资料也是必要的.
2.让客户选择进入：公司要建立自己的清单,或者用合格的工业资源,可以很好的在顾客与公司之间建立联系和市场.
3.投资于个人沟通：压倒性的回答就是不要一味的向消费者灌输自己意愿和谈论不切题的话题.调差表明,更愿意独立沟通的比率超过3:1.调查还表明,更多的个性化直邮会收到更多的回复.在建立联系和设计公司时需要增长的投资,你需要预期两位数的回复率.
4.与客户交流的杠杆作用有更明显的效果：设计和实行新的营销公司影响所有的市场渠道.个性化直邮,通过电子邮件和因特网技术能够明显的增加市场投资回报.运用多样的渠道进行营销活动,充分利用乘数效应.
5.通过相关服务简化沟通：个性化的通信和通过多渠道活动能够为那些销售组织目前不具备技术或工艺的基础设施,发展多渠道策略,挑战管理客户数据转换,管理和执行综合的营销内容运动.卖方会发现,有一些服务提供商,可以帮助他们从目前的做法过渡到利用更有效的营销手法.