英语翻译当今认定一个企业营销的成功不仅仅是表现在统计上的市场占有率,更多的体现在拥有多少忠诚的顾客.企业的竞争也从占有市

英语翻译
当今认定一个企业营销的成功不仅仅是表现在统计上的市场占有率,更多的体现在拥有多少忠诚的顾客.企业的竞争也从占有市场份额的大小到培养顾客忠诚水平的高低,从追求数量到追求质量.顾客忠诚不仅是重复购买行为,更是一种购买的心理倾向,它代表了顾客对某一产品或服务的高强度的心理依恋和这一心理指导下购买该产品或服务的行动和对该产品或服务的宣传推荐.影响顾客忠诚的因素包括顾客满意、顾客信任、转换成本、产品或服务内在消费价值、交易成本、垄断因素、社会文化因素、个人因素.从企业培养顾客忠诚的角度来看最根本的因素还是离不开“成本因素”和“情感因素”两个最根本因素.忠诚的顾客不仅是企业竞争获胜的关键,是企业长期利润的最可靠来源,而且也是企业长期发展的根本保证.因此,企业应该从影响顾客忠诚因素中探讨培育顾客忠诚的途径.

Now recognized an enterprise marketing the success not merely isdisplays in the statistics the market share, more manifests is havinghow many loyal customer. Enterprise's competition also from holds themarket share the size to raise the customer loyal level the height,from pursue quantity to pursue quality. The customer is loyal not onlyduplicates the purchase behavior, is one kind of purchasepsychological tendency, it has represented the customer purchases thisproduct or the service motion and to this product or the servicepropaganda recommendation to some product either under the servicehigh strength psychological dependence and this psychologicalinstruction. Affects the customer loyal factor to satisfy, thecustomer including the customer trusts, the transformation cost, theproduct or the service intrinsic expense value, the transaction cost,the monopoly factor, the society cultural element, individual factor.Raises the customer loyal angle from the enterprise to look at themost basic factor or not to be able to leave "the cost element" and"the emotion factor" two most basic factors. The loyal customer notonly is a key which the enterprise competition wins, is the enterpriselong-term profit most reliable origin, moreover also is the enterpriselong-term development basic guarantee. Therefore, the enterpriseshould from affect in the customer loyal factor to discuss cultivatesthe customer loyal way.