英语翻译21世纪的商战,已成为争夺“眼球”,争夺注意力,争夺“顾客心”之战.当今市场,竞争日益激烈,企业产品极大丰富,市

英语翻译
21世纪的商战,已成为争夺“眼球”,争夺注意力,争夺“顾客心”之战.当今市场,竞争日益激烈,企业
产品极大丰富,市场区隔越来越不明显.消费者在众多的选择对象面前,首先考虑的是产品的品牌形象,那些没
有注重品牌形象宣传的产品往往被忽视甚至淘汰.为了迎接市场的竞争和挑战,如何塑造个性化且具说服力的企
业品牌形象,日益成为现代企业经营发展战略面临的新课题.企业CI系统中VI系统的建立正是树立企业品牌形
象的重要组成部分.一个成功的VI系统能塑造品牌、收获财富、提升企业核心竞争力,使企业及产品在硝烟弥漫
的商海中脱颖而出.因此,VI设计在企业发展中的战略地位是不容忽视的.
本设计主要是完成景悦酒店的VI设计,主要包括：酒店标志、酒店标准色、办公用品系列、广告系列、服饰系
列、交通系列、环境系列、酒店常用物品系列等产品,合成一套完整的VI设计.整套产品具有着鲜明的行业特
征,无论从颜色和样式上都比较生动.本设计主要运用了CORELDRAW ,Photoshop 这一系列平面设计软件.完成
了全部的矢量图的绘制!
现代企业为什么要有VI?在品牌营销的今天,没有VI对于一个现代企业来说,就意味着它的形象将淹没于商海
之中,让人辨别不清；就意味着它是一个缺少灵魂的赚钱机器；就意味着它的产品与服务毫无个性,消费者对它
毫无眷恋；就意味着团队的涣散和士气的低落.VI系统千头万绪,因此,要充分注意各实施部门或人员的随意
性,在使用中要严格按照VI手册的规定执行,保证不走样.
景悦酒店是一家刚上市的按照国际星级标准建造的以套房式为主的豪华商务型酒店,始终坚持“宾客至上,服
务第一”的经营理念.LOGO的设计简洁,时尚,尊贵!它的设计源于景悦酒店所在地“惠州市"的市花“三叶
梅”,三叶梅象征热情,坚韧不拔,顽强奋进的精神!将三叶梅的形象和精神与酒店结合,是本设计的亮点,另外
加上了一只雄鹰的翅膀.“鹰击长空 ,志在千里”寓意景悦酒店有着积极向上的精神,希望能在业内取得好的成
LOGO的颜色部分,以暖色调为住,给人家的温暖,它采用中国皇宫的色彩元素,以红色和金黄表示像皇宫的富丽
堂皇,让客人感受到想皇宫般的豪华气派,让你生活更加舒适.同时寓意酒店吉祥如意,生意兴隆!
景悦酒店的logo有独特且时尚的外形,它突破具象的束缚,在效果上有较大的发挥余地,可以产生强烈的视觉
刺激；在感官上给人安全舒适和家的温暖,具有充满实力、稳健发展、拥有光明美好未来的涵义；它突破了具象
的束缚,在造型效果上有较大的发挥余地,可以产生强烈的视觉刺激；整套VI体现出一个中高档企业的具体形
象,在每一件设计品上都运用最好的材质,考虑到每一个细节,简洁大方.整个品牌推广设计以纯感性,唯美的
设计手法,反映温馨优雅的生活风尚,既渴求舒适安逸,又注重沟通融洽,激发人们享受高贵,惬意的欲望.

Twenty-first Century war,has become for the" eye"," compete for attention,for customers heart " battle.In today's market,competition is becoming increasingly fierce,enterprisesThe product is great and rich,market segmentation is more and more obvious.Consumers in many of the selected objects in front,the first consideration is the product brand image,those who did notA focus on brand image and promotion of the product is often ignored or even eliminated.In order to meet market competition and challenges,how to create personalized and convincing.Industry brand image,has increasingly become a modern enterprise management development strategy facing new task.Enterprise CI system VI system is set up to establish corporate brand shapeAs the important part of.A successful VI system can create brand,harvest of wealth,enhance the core competitiveness of enterprises,enterprises and products in the smokeSea talent showing itself.Therefore,VI design in enterprise developing strategy position can not be ignored.This design is mainly completed by Jing Yue Hotel VI design,including:hotel hotel logo,standard color,office supplies series,series,clothing department of advertisingColumn series,traffic,environment series,hotel series products such as commonly used items,a set of complete VI design.Complete set of products with distinctive industry featuresSyndrome,in terms of colors and styles are more vivid.This design mainly uses CORELDRAW,Photoshop this series of graphic design software.CompleteAll the vector mapping!Why modern enterprises need to have VI?In the brand marketing of today,no VI for a modern enterprise,it means that its image will be submerged in the sea,people identify unclear; it means that it is a lack of spirit money making machine; mean that the products and services have no personality,consumers on itThere is no love; it means team's listless and morale.The VI system a multitude of things,therefore,should pay full attention to the executive departments or personnel at,in use should be strictly in accordance with the provisions of the VI manual,guarantees no aliasing.Jing Yue hotel is a newly listed in accordance with international five-star standard construction to suite type mainly luxury hotel business,always adhere to the "guests first,serviceThe service first "philosophy.LOGO simplicity of design,fashion,noble!Its design source Yu Jingyue hotel is located in Huizhou City,"" flower" trefoilMei Mei",clover symbolizes passion,firm and indomitable,tenacious spirit of forging ahead!The trefoil Mei's image and spirit and the hotel combines,is the highlight of the design,in additionCoupled with an eagle wings." Eagles cleaved the sky.,one aims for the far-off future."" Jing Yue hotel has a positive spirit,hope to be in the industry achieved good intoPerformance!LOGO color section,in warm colors for the living,to be warm,it uses Chinese palace color elements,with red and gold as the palace dollStately,let guest feel like the palace,luxurious style,make your life more comfortable.At the same time the meaning of good luck and happiness to you!Hotel,business flourishes!Hotel Jing Yue logo has unique and stylish appearance,it breaks through the concrete restraint,in effect a greater scope for play,can produce a strong visualIn the sensory stimulation; give safety comfort and warmth,with full strength,steady development,has a bright future meaning; it breaks through the concreteBound,in the modeling results have greater scope for play,can produce strong visual stimulation; set of VI reflects a high-grade corporate specific shapeLike,in every design products using the best materials,consider every detail,simple and generous.The whole brand design with emotional,aestheticDesign technique,reflect the warmth of the elegant living habits,not only for comfort,harmony and focus on communication,arouse people to enjoy the elegance,comfortable desire.