英语翻译Convenience products There are products that customers b
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英语翻译
Convenience products
There are products that customers buy frequently and think little about.They are of little value and have many close substitutes so they need strong branding,and eye-catching colors and designs to make them stand out from the rest.There are a number of categories.
Impulse goods:spur-of-the-moment purchases that have no advance planning.Customers are not usually prepared to pay too high a price for such purchases.
Staple goods(essentials):staple goods are purchased regularly,perhaps always kept in the cupboard such as coffee and milk.Customers usually look for good value.
Emergency goods:those are infrequently purchased but needed at short notice.Such products may be location-specific and have a high value to customers at that time,so their prices can be higher.
Convenience products
There are products that customers buy frequently and think little about.They are of little value and have many close substitutes so they need strong branding,and eye-catching colors and designs to make them stand out from the rest.There are a number of categories.
Impulse goods:spur-of-the-moment purchases that have no advance planning.Customers are not usually prepared to pay too high a price for such purchases.
Staple goods(essentials):staple goods are purchased regularly,perhaps always kept in the cupboard such as coffee and milk.Customers usually look for good value.
Emergency goods:those are infrequently purchased but needed at short notice.Such products may be location-specific and have a high value to customers at that time,so their prices can be higher.
便利商品
有这样的一类商品,消费者会频繁地购买,买的时候想都不会多想.这类商品价值极低且有很多替代品,因此它们必须要用显眼的标志、吸引眼球的颜色和设计款式来使自己在同类中脱颖而出.其种类是相当多的.
计划外的采购品:即兴的、没有任何提前预计购买的商品.消费者一般不打算花太多的钱来购买此类商品.
生活必需品(主要用品):生活必需品的购买是有规律的,就比如壁橱里的咖啡和牛奶.消费者通常会在乎品质.
急用型商品:急用型商品的购买是不多见的,但往往在特定的时期有需求.这样的商品会带有地域特殊性并在特定时期对消费者有很高的使用价值,因此他们的价格会上涨.
有这样的一类商品,消费者会频繁地购买,买的时候想都不会多想.这类商品价值极低且有很多替代品,因此它们必须要用显眼的标志、吸引眼球的颜色和设计款式来使自己在同类中脱颖而出.其种类是相当多的.
计划外的采购品:即兴的、没有任何提前预计购买的商品.消费者一般不打算花太多的钱来购买此类商品.
生活必需品(主要用品):生活必需品的购买是有规律的,就比如壁橱里的咖啡和牛奶.消费者通常会在乎品质.
急用型商品:急用型商品的购买是不多见的,但往往在特定的时期有需求.这样的商品会带有地域特殊性并在特定时期对消费者有很高的使用价值,因此他们的价格会上涨.
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