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英语翻译Zhuhai means “Pearl from the Sea”.Zhuhai does not make a

来源:学生作业帮 编辑:作业帮 分类:英语作业 时间:2024/05/01 11:06:17
英语翻译
Zhuhai means “Pearl from the Sea”.Zhuhai does not make any strong branding,marketing and positioning of the City.
The Tourism Bureau’s Website is in Chinese with a short version in English only showing photos (pretty pictures) of the city.The City does not seem to have a future strategy for its positioning.
There is a famous saying that “if you do not brand your city – the World will brand it for you”.This means that the world will decide which image and brand Zhuhai should have.This branding seems at present to have two components:
珠海寓意“海上之明珠”.
珠海不刻意营造这座城市的品牌及市场定位.
旅游局的中文官方网页上只是以简短的英文版面简介了这座城市,并附上好看的图来展现“海上明珠”.
她似乎并没有设定一个将来发展的具体定位战略.正如一句名言:“如果你不定义城市的品牌- 世界将会为你定义”.
这就是说,全世界将最终定义珠海应该具有什么样的形象和品牌.
这种定义现在看来有两部分: