作业帮翻译一下内容~~~谢谢大侠~~~~!
来源：学生作业帮 编辑：作业帮 分类：英语作业 时间：2024/05/09 04:20:01
翻译一下内容~~~谢谢大侠~~~~!
（二）对广告策划的评估
1、广告计划与广告目标是否一致,内在逻辑关系是否联系紧密,广告成功的可能性是否得到最大限度的利用
2、广告决策的正确性,广告策略运用情况
3、广告主题的正确性,创意的新颖性,诉求的明确性,目标消费者的把握性
4、广告预算与实际费用的情况,与广告效益的关系等
（三）对广告实施的评估
1、广告文案是否科学、准确,广告用语是否简洁、准确
2、广告设计、制作的质量如何,广告作品是否具有吸引力、说服力
3、广告发布策略运用恰当与否
4、广告媒介的选择与组合是否科学合理,广告信息是否准确到达目标受众
5、可能接受广告信息的目标消费者与实际获得广告信息的目标消费者的数量
6、广告活动是否在预定区域展开,所作的努力是否与计划一致
（四）对广告效果的评估
1、广告计划在取得预定的广告目标上是否有效,所取得广告效果能否用计划外的其他工作代替
2、广告计划在实施过程中是否有超出计划的作用
3、是否最大效益地使用了资源
4、接触广告信息的目标消费者的数量,注意和理解广告信息的手中的数量
5、接受广告内容改变态度、意见、观念的目标消费者的数量
6、按照广告导向采取行动的消费者的数量和重复采取类似行动的消费者的数量
7、是否达到预定目标等
评估广告策划效果的客观标准是经济效益、社会效益和心理效益,以经济效益为主,兼顾社会效益和心理效益.
经济效益的评估指标有：
1、广告是否培养了新的消费需求,发挥了市场扩容的功能
2、广告是否激发了公众的需求欲望,有效地引导公众产生购买行为
3、广告是否提高了企业的市场占有率
4、广告是否突出了本企业商品在公众心目中的地位,提高了公众的指名购买率
5、广告是否增强了商品的销售力,扩大了企业销售量
（二）对广告策划的评估
1、广告计划与广告目标是否一致,内在逻辑关系是否联系紧密,广告成功的可能性是否得到最大限度的利用
2、广告决策的正确性,广告策略运用情况
3、广告主题的正确性,创意的新颖性,诉求的明确性,目标消费者的把握性
4、广告预算与实际费用的情况,与广告效益的关系等
（三）对广告实施的评估
1、广告文案是否科学、准确,广告用语是否简洁、准确
2、广告设计、制作的质量如何,广告作品是否具有吸引力、说服力
3、广告发布策略运用恰当与否
4、广告媒介的选择与组合是否科学合理,广告信息是否准确到达目标受众
5、可能接受广告信息的目标消费者与实际获得广告信息的目标消费者的数量
6、广告活动是否在预定区域展开,所作的努力是否与计划一致
（四）对广告效果的评估
1、广告计划在取得预定的广告目标上是否有效,所取得广告效果能否用计划外的其他工作代替
2、广告计划在实施过程中是否有超出计划的作用
3、是否最大效益地使用了资源
4、接触广告信息的目标消费者的数量,注意和理解广告信息的手中的数量
5、接受广告内容改变态度、意见、观念的目标消费者的数量
6、按照广告导向采取行动的消费者的数量和重复采取类似行动的消费者的数量
7、是否达到预定目标等
评估广告策划效果的客观标准是经济效益、社会效益和心理效益,以经济效益为主,兼顾社会效益和心理效益.
经济效益的评估指标有：
1、广告是否培养了新的消费需求,发挥了市场扩容的功能
2、广告是否激发了公众的需求欲望,有效地引导公众产生购买行为
3、广告是否提高了企业的市场占有率
4、广告是否突出了本企业商品在公众心目中的地位,提高了公众的指名购买率
5、广告是否增强了商品的销售力,扩大了企业销售量
(2) the advertising planning evaluation
1, advertising planning and advertising goal is consistent, inner logic is closely linked, advertising the possibility to succeed have maximum use of
2, advertising the accuracy of decision, advertising strategy application situation
3 and the correctness of the advertising theme, the novelty of the creative, the clarity of the appeal, the BaWoXing target consumers
4, the advertising budget and the actual costs, and the relationship between the advertising benefits, etc
(3) the advertising of the implementation of the evaluation
1, the AD copy are scientific and accurate, and whether the advertisements concise, accurate
2, advertising design, production quality how, advertising work is attractive, convincing
3, advertising tactics using proper or not
4, advertising media selection and combination is scientific and reasonable, the advertising message is accurate to the target audience
5, may accept the goal of advertising information consumers and actual get advertising information the number of target consumers
6, advertising activities are in book area on, efforts are consistent with the plan
(4) to advertising effectiveness evaluation
1, advertising plan in a predetermined advertising target is effective, gain the advertisement effect can use unplanned other work instead
2, advertising plans in the process of implementing if there is beyond the role of the plan
3, whether the most benefit with resources
4, and contact information of the target consumers advertisement amount, pay attention to and understand the number of the hands of the advertising message
5, accept advertising content change of attitude, opinions and concept of the number of target consumers
6, according to advertising orientation to take action and repeat the number of consumers take similar action of the number of consumers
7, whether to achieve the intended target, etc
Evaluate the effect of planning the advertising objective standard is economic benefit and social benefit and psychological benefits, with economic results give priority to, take into account the social benefit and psychological benefits.
The economic benefits of the evaluation index are:
1, advertising is a new training consumption demand, play to the function of market expansion
2, advertising is inspired the demand of the public desire, effectively guide the public produce purchase behavior
3, advertising is raised the enterprise market share
4, advertising is highlighted the enterprise products in the public mind the status, improve the public named
5, advertising is to enhance the product sales force, and expanded enterprise sales
1, advertising planning and advertising goal is consistent, inner logic is closely linked, advertising the possibility to succeed have maximum use of
2, advertising the accuracy of decision, advertising strategy application situation
3 and the correctness of the advertising theme, the novelty of the creative, the clarity of the appeal, the BaWoXing target consumers
4, the advertising budget and the actual costs, and the relationship between the advertising benefits, etc
(3) the advertising of the implementation of the evaluation
1, the AD copy are scientific and accurate, and whether the advertisements concise, accurate
2, advertising design, production quality how, advertising work is attractive, convincing
3, advertising tactics using proper or not
4, advertising media selection and combination is scientific and reasonable, the advertising message is accurate to the target audience
5, may accept the goal of advertising information consumers and actual get advertising information the number of target consumers
6, advertising activities are in book area on, efforts are consistent with the plan
(4) to advertising effectiveness evaluation
1, advertising plan in a predetermined advertising target is effective, gain the advertisement effect can use unplanned other work instead
2, advertising plans in the process of implementing if there is beyond the role of the plan
3, whether the most benefit with resources
4, and contact information of the target consumers advertisement amount, pay attention to and understand the number of the hands of the advertising message
5, accept advertising content change of attitude, opinions and concept of the number of target consumers
6, according to advertising orientation to take action and repeat the number of consumers take similar action of the number of consumers
7, whether to achieve the intended target, etc
Evaluate the effect of planning the advertising objective standard is economic benefit and social benefit and psychological benefits, with economic results give priority to, take into account the social benefit and psychological benefits.
The economic benefits of the evaluation index are:
1, advertising is a new training consumption demand, play to the function of market expansion
2, advertising is inspired the demand of the public desire, effectively guide the public produce purchase behavior
3, advertising is raised the enterprise market share
4, advertising is highlighted the enterprise products in the public mind the status, improve the public named
5, advertising is to enhance the product sales force, and expanded enterprise sales