英语翻译To begin with,it is important to know that the corporate

英语翻译
To begin with,it is important to know that the corporate identity,just as individuals’ personality,is the image with which your company can be identified.A company’s corporate identity is the group of attributes and values a company has:its “personality”,its reason of being,its spirit and soul.The image reflected by the “company’s personality” will make the company identifiable and different from the rest and it will also determine its importance in the business world.Corporate identity is the group of pieces,aspects,ideas,methods and techniques that your brand needs to be identifiable.Your company’s corporate identity can be formed by many of the pieces that form a communicational style:logo,letterhead,business cards,folder,inserts,envelope,etc.
A corporate identity program is a system of signs that involves a combination code and criteria that,together,are the structure of the identity.This means that it is necessary to form a precise regulation for the program to be inserted in the different supports of communication.A strong identity strengthens your brand,becoming recognizable to the target audience.It’s advisable to begin with the creation of a logo or company brand since the development of the identity will depend on them.The logo will be present in all the pieces that form the corporate identity system.
The logo eventually includes the institutional colors of the brand,and the complete corporate design is based on them.The corporate identity is a strategic way to make the image that the rest perceive fit in with the image the company wants to convey.In conclusion,it is the visualization of your corporate strategy.Every company continuously conveys messages to its surroundings even if they do not communicate anything at all.The visual image is one of the most important means that businesses constantly use to convey and manifest their identity.

首先,重要的是要知道,企业形象（corporate identity）如同个人的个格一样,是您公司能被识别的一种形象.一家公司的企业形象是这个公司所拥有的一组特定属性和价值：其中包括他的“个性”,他的存在的原因,他的精神和灵魂.一家公司的个性所反映出来的形象会使公司得到识别并且不同与其他的公司,同时也决定了他在商业世界中的重要性.企业形象是一些片段、方面、理念、方法和技术的组合,是辨认你的品牌所需要因素.您公司的企业形象可以通过许多能形成传达信息形式的片段构成,如：标识语、信笺的信头、名片、文件夹、嵌入物和信封等.
公司识别方案（corporate identity program）是一个符号标记系统,这些符号标记涉及到组合编码和标准.组合编码与标准一起构成了公司身份识别的结构.这意味着十分有必要形成一个严格的管理控制规则来保证方案能插入各个不同的传播渠道.强烈而明显的辨认,能强化您的品牌,让目标人群更能识别它.从标识语和公司品牌的创造着手开始是明智的,因为身份识别的发展将依赖于标识语和公司品牌的创造.标识语也必须出现在形成公司企业形象的所有方方面面.
标识语最终是由品牌所限定的颜色组成.而所有公司的设计将基于这些颜色.企业形象是一种策略性的手段使其他能被辨明的形象与公司想要传达的形象吻合.总而言之,它是公司策略的形象化产物.所有的公司总是不断的向周围传达信息,尽管他们并没有传播任何东西.可见图象是企业经常用来传达和表明他们企业形象的重要方式之一.（英语专业,自己翻译的,供大家参考）