英语翻译Program-market fitProduct policy discussions both in bus

英语翻译
Program-market fit
Product policy discussions both in business schools and in real life invariably put great emphasis on the product-market fit.An important question in new product development,for example,is whether the product concept fits market needs.Some years ago,when J.M.Smucker considered the introduction of a thick catsup in a widemouthed jar,the company's executives agonized over whether consumers would respond positively to the new concept.When Loctite Corporation introduced the Bond-A-Matic 2000,a dispenser for its industrial adhesive line,a serious concern was how the dispenser would fit into the prospective customer's manufacturing operation.Managers can expand the concept of product market fit to encompass the relationship between the total program and the market.The idea is to develop a program that fits well the needs of the target market segments the company is exploiting.Such a program builds logically on consistency,integration,and leverage.To leverage you use the most efficient tools for the market segment being emphasized.(Efficiency,in this sense,relates to the engineering concept of output per unit of input.Thus we might look at unit sales generated per dollar of advertising or personal selling to determine which was more efficient,or what combination of the two was most efficient.) It is probably best to approach the price-sensitive,brand-insensitive consumer,for example,with price promotions instead of expensive advertising programs or elaborate packaging.
One of the first steps in marketing-program development is to completely,carefully,and explicitly delineate the market.One of the last steps before launching a program is to review the impact of each element and of the total mix on the target consumers.The review should include tests for consistency,integration,and leverage.
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方案适合市场
无论是在商学院产品政策的讨论和在现实生活中总是把产品的市场适应高度重视.在新产品开发的重要问题,例如,是该产品是否适合市场需求的概念.几年前,当JM斯马克审议了厚厚的番茄酱罐子在widemouthed介绍,
该公司的负责人对消费者是否会困扰积极响应这一新概念.当乐泰公司推出的债券德- A - Matic的2000年,为工业胶粘剂线,一个严重关切的饮水机饮水机是如何将适应未来客户的生产经营.经理可以扩大
适合市场的产品概念,包括之间的总计划和市场的关系.这个想法是制订方案,非常适合目标细分市场,公司开发的需要.这种方案建立在逻辑上的一致性,整合和利用.为了充分利用您使用的细分市场最有效的工具被强调.（戊
fficiency,在这个意义上说,涉及到每单位投入产出工程概念.因此,我们可能会在1美元产生的广告或销售人员销售单位看,以确定哪些是更有效率,或两者兼而有之什么是最有效的.）它可能是最好的办法对价格敏感的,品牌不敏感的消费者,为例如,而不是昂贵的广告节目或精心包装的价格促销.
在市场营销计划开发的第一步骤之一,是彻底,仔细,明确界定市场.发射前的最后一个程序步骤之一是审查每个元素和对目标消费者的总组合的影响.审查应包括一致性,集成测试,并充分利用.