作业帮各位大仙帮忙翻译一下喽——1
来源：学生作业帮 编辑：作业帮 分类：英语作业 时间：2024/05/02 08:41:30
各位大仙帮忙翻译一下喽——1
What it is
The .Marketing Mix. is a term used to describe the combination of tactics used by a business to achieve its objectives by marketing its products or services effectively to a particular target customer group. It is also referred to as the .4 Ps. . Product, Price, Promotion and Place, or the .7 Ps. . the 4 Ps with the addition of People, Process and Physical Evidence.
Why it is important
Businesses need to make sure they are marketing .
_ The right product to
_ The right person at
_ The right price in
_ The right place and at
_ The right time
For example, if you manufacture pens, and have decided to target schoolchildren, it would be more appropriate to market .
_ Coloured ballpoint pens (product)
_ At a low price (price)
_ Selling them through newsagents and stationers (place)
_ And promoting them through point of sale material (promotion)
than it would be to market .
_ Gold fountain pens (product)
_ At a high price, including insurance against loss (price)
_ Selling them through specialist outlets and jewellery stores (place)
_ And promoting them in glossy magazines and Sunday Supplements (promotion)
What you should do
Make sure you have identified each of your target customer groups. If you have not already done so and would like further information on grouping your customers, take a look at our 10- minute Target Customer briefing.
Now, with each customer group in mind, work through the steps outlined below.
Product
Marketing is about identifying, anticipating and satisfying customer needs. You need to be sure that your products and services continue to meet your customers’needs.
1. Carry out simple research by asking your customers .
_ What they think of each product/service
_ How satisfied are they with the quality
_ How satisfied are they with any support services you may provide
_ How effective it is in meeting their needs
_ How they see their needs changing in the short and long term future
2. Carry out step 1 for each product or service you offer
3. Have a system for collecting and analysing feedback from your customers so that ideas are fed into a new product development process that is ongoing.
4. Ask yourself what stage of the product life cycle your products or services have reached. The ‘product life cycle’ is one way of looking at how the marketing mix links together. Products are said to go through stages . an introductory stage, a growth stage, a mature stage and a decline stage. At each stage a slightly different mix is appropriate . see the ‘What you need to know’. section of this material for more information.
5. Analyse the profitability of each product/service you offer. For more information on calculating this, take a look at the 10-minute 80/20 Rule. Which products/services make the biggest contribution or provide the highest profitability? What support services do you offer with each product? Could it be improved, adding value with little cost?
What it is
The .Marketing Mix. is a term used to describe the combination of tactics used by a business to achieve its objectives by marketing its products or services effectively to a particular target customer group. It is also referred to as the .4 Ps. . Product, Price, Promotion and Place, or the .7 Ps. . the 4 Ps with the addition of People, Process and Physical Evidence.
Why it is important
Businesses need to make sure they are marketing .
_ The right product to
_ The right person at
_ The right price in
_ The right place and at
_ The right time
For example, if you manufacture pens, and have decided to target schoolchildren, it would be more appropriate to market .
_ Coloured ballpoint pens (product)
_ At a low price (price)
_ Selling them through newsagents and stationers (place)
_ And promoting them through point of sale material (promotion)
than it would be to market .
_ Gold fountain pens (product)
_ At a high price, including insurance against loss (price)
_ Selling them through specialist outlets and jewellery stores (place)
_ And promoting them in glossy magazines and Sunday Supplements (promotion)
What you should do
Make sure you have identified each of your target customer groups. If you have not already done so and would like further information on grouping your customers, take a look at our 10- minute Target Customer briefing.
Now, with each customer group in mind, work through the steps outlined below.
Product
Marketing is about identifying, anticipating and satisfying customer needs. You need to be sure that your products and services continue to meet your customers’needs.
1. Carry out simple research by asking your customers .
_ What they think of each product/service
_ How satisfied are they with the quality
_ How satisfied are they with any support services you may provide
_ How effective it is in meeting their needs
_ How they see their needs changing in the short and long term future
2. Carry out step 1 for each product or service you offer
3. Have a system for collecting and analysing feedback from your customers so that ideas are fed into a new product development process that is ongoing.
4. Ask yourself what stage of the product life cycle your products or services have reached. The ‘product life cycle’ is one way of looking at how the marketing mix links together. Products are said to go through stages . an introductory stage, a growth stage, a mature stage and a decline stage. At each stage a slightly different mix is appropriate . see the ‘What you need to know’. section of this material for more information.
5. Analyse the profitability of each product/service you offer. For more information on calculating this, take a look at the 10-minute 80/20 Rule. Which products/services make the biggest contribution or provide the highest profitability? What support services do you offer with each product? Could it be improved, adding value with little cost?
什么它是
The.销售的混合.是被用于的用语描述事务用于的战术的组合达到它的目标通过有效销售它的产品或服务到一个特殊目标顾客小组.它也指.4 Ps.产品、价格、促进和地方或者.7 Ps.增加人、过程和物证的4 Ps.
Why这是重要的
Businesses需要确定他们销售.
_正确的产品
_合适的人在
_正确的价格
_正确的地方和在
_正确时间
例如,如果您制造笔,和决定瞄准学童,它是更加适当销售.
_色的圆珠笔(产品)
_以低价(价格) 卖他们的_通过报刊经销人和文具商(地方)
_和促进他们通过卖点材料(促进)
than它是销售.
_金钢笔(产品)
_以一个高价,包括反对损失(价格)的保险 卖他们的_通过专家出口和金银手饰店(地方)
_和促进他们在光滑的杂志和星期天补充(促进) 您应该做的What
保证您辨认了你的每一个目标顾客小组.如果您不如此已经做了和想要关于编组您的顾客的详细信息,看一看在我们10分钟的目标顾客简报.
Now,想着每个顾客小组,工作通过如下所示的步.
Product
Marketing是关于辨认,期望和令人满意顾客需要.您需要肯定您的产品和服务继续遇见您的customers’needs.
1.通过要求您的顾客执行简单的研究.
_什么他们认为每项产品／服务
_多么满意的是他们与质量
_多么满意的是他们与所有支助性业务您也许提供
_多么有效它在适应他们的需要
_他们怎么看他们的需要改变在短期与长期的未来
2.执行每个产品的第1步或为您服务提议
3.有收集和分析的反馈一个系统从您的顾客,以便想法被投向是持续的一个新产品开发过程.
4.问自己产品寿命的什么阶段您的产品或服务到达了.‘product生活cycle’是一种方式看营销混合怎么一起连接.产品说审阅阶段.一个介绍阶段、成长阶段、一个成熟阶段和产品淘汰阶段.在每个阶段有些不同的混合是适当的.看见‘What您需要know’.这材料的部分对于更多信息.
5.分析您提供每项产品／服务的有利.关于计算此的更多信息,看一看在10分钟的80/20规则.哪些产品或为服务做最大的贡献或提供最高的有利?您提供什么支助性业务与每个产品?可能改进它,增加与一点费用的价值?
The.销售的混合.是被用于的用语描述事务用于的战术的组合达到它的目标通过有效销售它的产品或服务到一个特殊目标顾客小组.它也指.4 Ps.产品、价格、促进和地方或者.7 Ps.增加人、过程和物证的4 Ps.
Why这是重要的
Businesses需要确定他们销售.
_正确的产品
_合适的人在
_正确的价格
_正确的地方和在
_正确时间
例如,如果您制造笔,和决定瞄准学童,它是更加适当销售.
_色的圆珠笔(产品)
_以低价(价格) 卖他们的_通过报刊经销人和文具商(地方)
_和促进他们通过卖点材料(促进)
than它是销售.
_金钢笔(产品)
_以一个高价,包括反对损失(价格)的保险 卖他们的_通过专家出口和金银手饰店(地方)
_和促进他们在光滑的杂志和星期天补充(促进) 您应该做的What
保证您辨认了你的每一个目标顾客小组.如果您不如此已经做了和想要关于编组您的顾客的详细信息,看一看在我们10分钟的目标顾客简报.
Now,想着每个顾客小组,工作通过如下所示的步.
Product
Marketing是关于辨认,期望和令人满意顾客需要.您需要肯定您的产品和服务继续遇见您的customers’needs.
1.通过要求您的顾客执行简单的研究.
_什么他们认为每项产品／服务
_多么满意的是他们与质量
_多么满意的是他们与所有支助性业务您也许提供
_多么有效它在适应他们的需要
_他们怎么看他们的需要改变在短期与长期的未来
2.执行每个产品的第1步或为您服务提议
3.有收集和分析的反馈一个系统从您的顾客,以便想法被投向是持续的一个新产品开发过程.
4.问自己产品寿命的什么阶段您的产品或服务到达了.‘product生活cycle’是一种方式看营销混合怎么一起连接.产品说审阅阶段.一个介绍阶段、成长阶段、一个成熟阶段和产品淘汰阶段.在每个阶段有些不同的混合是适当的.看见‘What您需要know’.这材料的部分对于更多信息.
5.分析您提供每项产品／服务的有利.关于计算此的更多信息,看一看在10分钟的80/20规则.哪些产品或为服务做最大的贡献或提供最高的有利?您提供什么支助性业务与每个产品?可能改进它,增加与一点费用的价值?