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英语翻译We can see how the product life cycle works by looking a

来源:学生作业帮 编辑:作业帮 分类:英语作业 时间:2024/05/22 03:35:56
英语翻译
We can see how the product life cycle works by looking at the introduction of instant coffee.When it was introduced,most people did not like it as well as“regular”coffee and it took several years to gain general acceptance(introduction stage).At one point,though,instant coffee grew rapidly in popularity and many brands were introduced(stage of rapid growth).After a while people became attached to one brand and sales leveled off(stage of maturity).Sales went into a slight decline(衰退)when freeze-dried coffees were introduced(stage of decline).
The importance of the product life cycle to marketers is this:Different stages in the product life cycle call for different strategies.The goal is to extend product life so that sales and profits do not decline.One strategy is called market modification.It means that marketing managers look for new users and market sections.Did you know,for example,that the backpacks that so many students carry today were originally designed for the military?
Market modification also means searching for increased usage among present customers or going for a different market,such as senior citizens.A marketer may reposition the product to appeal to new market sections.
Another product extension strategy is called product modification.It involves changing product quality,features,or style to attract new users or more usage from present users.American auto manufacturers are using quality improvement as one way to recapture world markets.Note,also,how auto manufacturers once changed styles dramatically from year to year to keep demand from falling.
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翻译的好辛苦!请楼主加分哦!
我们可以看到产品生命周期是如何工作的看着引进速溶咖啡.当它被引入,大多数人并不像它一样的正规咖啡,我们花了几年时间来获得普遍接受(推广期).在某一个时期,虽然速溶咖啡,生长迅速普及和很多品牌都快速发展阶段.过了一段时间后,人们变得倾向于一个品牌和价格趋于平稳(成熟的).销售进稍有下降(衰退时,介绍了冷冻干燥咖啡)(下跌).
产品生命周期的重要性,行销是这样的:产品生命周期中不同的阶段要求不同的策略.这个目标是为了扩大产品的生命,这样的销售额和利润不下降.一种战略被称为市场规划.这就意味着销售经理寻找新的用户和市场区域.你知道吗,例如,背包,现在很多学生携带最初是用于军事吗?
市场规划也意味着寻找增加的用法在当前顾客或寻求一个不同的市场,如高级市民.一个市场可能重新放置的产品以满足新的市场区域.
另一个产品推广战略被称为产品规划.它包括改变产品的质量,特色和风格来吸引新用户或更多的用法与当前的用户.美国汽车制造商正在使用质量改进作为一种手段夺回全球市场.另外,汽车制造商也曾经年复一年戏剧化地改变样式来维持需求下降.