英语翻译本文通过对我国汽车营销模式与国外汽车营销模式的比较,得出我国今后汽车营销模式所应采取的策略,并且可以比较出我国汽

英语翻译
本文通过对我国汽车营销模式与国外汽车营销模式的比较,得出我国今后汽车营销模式所应采取的策略,并且可以比较出我国汽车市场在当前营销模式下是否需要改进,未来采取哪种营销策略才能达到更好的效果.希望本文对各位读者能有所启发.汽车营销模式由营销组织、营销技术和营销理念组成,三者相互作用、相互影响.营销模式是一个有机的整体,不能以简单的市场组织形式的更新或销售方式的改变代替营销模式的全部.对于某一种营销模式而言,营销组织和营销技术往往取决于营销理念,因此判定营销模式孰优孰劣,关键在于为用户提供什么样的营销服务理念,而不是简单地销售汽车产品.品牌专卖、汽车交易市场、连锁经营都只是某一种营销模式中“营销组织”这一要素的表现形式,如果单从这一要素确定某种营销模式的合理性和先进性,很难得出全面和正确的结论,这也从一个侧面说明了为什么有的品牌专卖、汽车交易市场、连锁经营很成功,而有的不成功.在借鉴国外先进的汽车营销模式时,既要学习别人的“形”,也要将其“营销理念”的内涵与中国汽车市场进行实际结合.

This article through to in China's automobile marketing model and foreign automobile marketing mode of comparison, draw of our country in the future automobile marketing mode should adopt strategy, and can compare with our country auto market in the current marketing mode is to be improved, the future what kinds of marketing strategy to achieve better effect. We hope that this paper to all readers can inspire. Automobile marketing mode from marketing organization, marketing technology and marketing idea composition, influence each other. Marketing model is an organic whole, not in a simple market organization form of update or sales pattern change instead of marketing mode of all. For a new marketing mode is concerned, marketing organization and marketing technology often depends on marketing idea, therefore judge marketing mode is excellent or worse, the key is to provide users with what kind of marketing service concept, rather than simply automotive products. Brand monopoly, automobile trading market, chain operation is just a new marketing mode "marketing organization" factor of expression, if only from the elements to determine some marketing mode of reasonableness and advancement of the comprehensive and it's hard to draw correct conclusions, this also from a side shows why some brand monopoly, automobile trading market, chain operation was a success, but sometimes not succeed. In foreign advanced automobile marketing mode, both must learn from others "form", also want to its "marketing concept" the connotation and the Chinese automotive market for actual combination.