英语翻译Contrary to what may be expected,the seasonal pattern in

英语翻译
Contrary to what may be expected,the seasonal pattern in per person tourist spending is considerably different from the seasonal pattern in tourist arrivals.As mentioned earlier,the peak period is taken for granted by many practitioners and researchers.They focus mainly on the off-peak period because of the negative impact of seasonality.However,this study finds that per person tourist spending in some of the months in the off-peak period,such as in October,November and January is higher than average,whereas it is lower than average in most of the months in the peak period,i.e.,in April,May,June and July (see Fig.5 and 6).Such information could be useful for tourism establishments in forming different target market segments based on different spending patterns in different months,and in designing their marketing mix strategies accordingly.
The reason for the highest level of per person tourist spending in August might be explained by the fact that tourists stay longer at the destination in August and hence spend relatively more money.In Turkey the average nights spent figure in August is 4.9 days compared with the annual average of 4.0 days.This is significantly higher than the average,and,to an extent,can explain the relatively
higher level of per person tourist expenditure in August (see Figs.5 and 6).Additionally,more tourists especially from neighbouring countries visit Turkey and stay longer in August.Nevertheless,using the average nights spent data for explaining differences in monthly expenditure levels for the rest of the months seems to be inadequate,as the correlation coefficient between monthly per touristspending and monthly average nights spent is found to be approximately 0.3,indicating a weak relationship.Further¬more,August is the busiest month of the year in Turkey in terms of yacht tourism,a type of tourism activity with significantly higher levels of per person tourist expenditure.About 30 per cent of yacht crews and 22 per cent of yacht passengers arrive in the month of August,during which yacht tours and yacht renting fees are significantly higher than the annual average for yacht businesses to skim excess demand.However,the effect of yacht tourism within total tourism revenues is not believed to be so significant.

与通常认识相反,人均旅游消费额的季节性变化相当不同于游客到达人次的季节性变化.就像前面提到的,许多从业人员和研究员对高峰期做出了肯定.他们主要是针对于易于受季节性的负面影响的淡季进行分析.然而,这项研究发现即使是淡季,如在十月、十一月和一月份,人均旅游消费额仍高于年平均消费额水平,尽管仍低于高峰期那几个月的平均消费额水平,如四月、五月、 六月、七月(见图 5、6).上述信息可能对根据不同月份的不同消费额模式,而使旅游业形成不同阶段市场目标和策划相应的混合式的营销策略.对人均旅游消费额在八月份最高的合理解释是,八月份游客在旅行地逗留的时间更加长,所以相应花费更多.在土耳其,八月份旅客平均逗留4.9晚,而全年平均为4.0晚.远高于平时,并且在一定程度上能解释人均旅游消费额为什么在8月份相对较高(见图 5、6).加之很多特别是从邻近国家过来土耳其旅游的游客在八月待的更长.而然用平均逗留晚数来解释其他月份的人均旅游消费额的水平则显得有一点苍白,月人均旅游消费额与月平均逗留晚数的相关系数大约是0.3,显示了他们之间只有很弱的联系.此外八月是土耳其接待游艇游客的最繁忙的月份,那时一种很高消费水平的旅游方式,大约有百分之三十的游艇水手和百分之二是二的游艇游客在8月份到达,即使八月份游艇旅游和游艇租赁费都远高于年度平均游艇业费用,仍然不能减少这种过渡需求.但是游艇旅游业务对提高整个旅游收入来说,并不被认为是那么重要.