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Online group buying is one mode of e-business,which takes advantages of internet.
Group buying obviously offers a large number of deals for both the merchants and consumers,who can benefit from each other as merchants can sell more from more customers at certain time and customers can enjoy a great discount.
The advantages of running a Daily Discount Group Buying Deal include:
Your business will receive upfront payment for your business services
Quickly build a customer base and get new customers to your business
Build brand awareness (People will see the deal and remember your business brand)
Ability to convert new discount paying customers to repeat full paying customers
Gives opportunities to up-sell your services and products
Allows your business to focus on providing quality service instead of chasing new customers
Less than 100% of coupon redemption compensates for offering a discount (Coupons need to be redeemed prior to the deal expiry date)
Cheaper than direct advertising (Traditional advertising costs are expenses with no guarantees or a sale)
What are the disadvantages?
The disadvantages of running a Daily Discount Group Buying Deal include:
You need to offer a discount to your retail service price (discount of up to 50% off the retail price are common)
Your ability to service a large influx of new customers (over-stretch your staff)
Managing the booking process,you may need to employ extra staff to book 100's of appointments in a single day
You business may lose money per individual customer
At the end,i support the group buying,is a tendency and convenient to us.