作业帮求market penetration strategy的英文名词解释··
来源：学生作业帮 编辑：作业帮 分类：综合作业 时间：2024/05/26 03:08:44
求market penetration strategy的英文名词解释··
market penetration
Noun
the extent to which a product is recognized and bought by customers in a particular market
(hypernym) penetration
Market penetration is one of the four growth strategies of the Product-Market Growth Matrix defined by Ansoff.Market penetration occurs when a company enters/penetrates a market with current products.The best way to achieve this is by gaining competitors' customers (part of their market share).Other ways include attracting non-users of your product or convincing current clients to use more of your product/service (by advertising etc.).Ansoff developed the Product-Market Growth Matrix to help firms recognise if there was any advantage of entering a market.
Market penetration occurs when the product and market already exists
Noun
the extent to which a product is recognized and bought by customers in a particular market
(hypernym) penetration
Market penetration is one of the four growth strategies of the Product-Market Growth Matrix defined by Ansoff.Market penetration occurs when a company enters/penetrates a market with current products.The best way to achieve this is by gaining competitors' customers (part of their market share).Other ways include attracting non-users of your product or convincing current clients to use more of your product/service (by advertising etc.).Ansoff developed the Product-Market Growth Matrix to help firms recognise if there was any advantage of entering a market.
Market penetration occurs when the product and market already exists