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英语翻译摘要:中国服装品牌面临国际与国内强大的市场竞争压力,在新的市场形式面前如何迎接双重挑战,是摆在他们面前的现实问题

来源:学生作业帮 编辑:作业帮 分类:英语作业 时间:2024/06/06 08:39:44
英语翻译
摘要:
中国服装品牌面临国际与国内强大的市场竞争压力,在新的市场形式面前如何迎接双重挑战,是摆在他们面前的现实问题.要振兴我国的服装品牌,真正把我国的服装打入世界,并不是一件容易的事情,要从多方面下工夫.除了要从品质与品牌上下工夫外,如何以更快的速度赶上世界服装水平是我国服装企业一直要思考的问题.要想走向世界,首先就要熟悉国外市场的规则,了解他们的经营理念,在自身品质提高的基础上,先走进国际市场,再慢慢融入,先谈认知度再谈美誉度.本文以现代中国服装行业为背景,分析中国服装品牌所存在的问题,和服装市场的发展方向,以发展历程和品牌的运作模式为出发点,从品牌的角度发展开拓思路.
Chinese clothing brand faced with international and domesticformidable market competition pressure,how meets the dual challengein front of the new market form,is suspends in front of them therealistic question.Must promote our country clothing brand,trulyinfiltrates our country clothing the world,certainly is not an easymatter,must from the various under free time.Besides has from thequality and the brand the free time,how catches up with the worldclothing level by a quicker speed to be the question which our countryclothing enterprise continuously must ponder.Must want to movetowards the world,first must be familiar with the foreign market therule,understood their management idea,in the foundation which ownquality enhances,first enters the international market,then slowlymelts into,first discussed cognition discusses fine reputation again.This article take the modern China clothing profession as abackground,analyzes question which the Chinese clothing brand exists,with the clothing market development direction,take develops thecourse and the brand operation pattern as the starting point,frombrand angle development development mentality.