英语翻译3.分析：一：单个产品分析通过产品在波士顿矩阵中的位置,我们可以很清楚的看到不同产品所处的位置明星产品：在Oct

英语翻译
3.分析：
一：单个产品分析
通过产品在波士顿矩阵中的位置,我们可以很清楚的看到不同产品所处的位置
明星产品：在Octavia新明锐身上,斯柯达品牌新一代产品的特性非常清晰：更富立体感的前脸、更显优雅修长的车身、更为精致质感的双C尾灯等等.12月9日,走访讯通,深度测评了斯柯达Octavia明锐这款车型,让消费者对这款车有更多、更深入、更细致的了解.明锐车系处于高速增长期,需要企业投入较大的资源去扶持和提升,这类产品通常会有两种情况,一种是产品随行业性普遍的增长而增长,俗语说是“搭了顺风船”,第二种是行业性没有增长,而本企业产品在高速成长.两种不同的增长必定是采用不用的营销策略的,所以必须要分清楚.
奶牛产品：斯柯达昊锐共实现销售42,259辆,同比增长16%,在高端中高级车市场中相当引人注目.
面对激烈的市场竞争,斯柯达昊锐如何在众多新车以及愈演愈烈的“价格战”中实现销量的稳健增长?资深业内人士分析,在市场竞争白热化和消费者需求多元化的今天,消费者对中高级车的品质和实力更为看重,品质突出、实力非凡的中高级车才更能得到消费者的青睐.
瘦狗产品
晶锐 这个产品有较高的市场增长率,但是市场占有率很低,通常这种增长更多的是行业性的增长,所以对于斯柯达来说,晶锐是一个机会,但是这个机会大小取决于竞争对手实力的强弱,资源投入的大小.斯柯达在晶锐的营销策略方面应该是在企业资源条件具备的前提下重点投入,有效投入.
二、产品规划策略分析：
1.如何提高晶锐的市场占有率,将其从问题产品转变为明星产品；
2.对于明锐,应该在稳定竞争的前提下将降低费用率,使其能为斯柯达提供较好的盈利能力；
3.斯柯达问题产品太少,无法支撑企业的长期发展,必须尽快的研发新产品上市,使产品的更新换代可以更加及时.

3. Analysis:
A: a single product analysis
Through the products in Boston that the position of the matrix, we can clearly see different products position
Star product: Octavia in new MingRui body, skoda brand a new generation of the characteristics of the product is very clear: the more rich stereo feeling before the face, more show elegant slender body, more delicate texture of the double C tail lights and so on. December 9, XunTong visit, the depth the skoda Octavia MingRui assessment for this model, let consumers of this car has more and deeper and more careful of understanding. MingRui larger superkings cars in high speed growth need enterprise invest more resources to support and promote, this kind of product will usually have two kinds of cases, one kind is with the growth of common products trade and growth, saying, "take the flight boat", the second is industry no growth, and the enterprise products in high growth. Two different growth must be using don't of the marketing strategy, so must points clear.
The cow products: skoda HaoRui sales of 42259 vehicles, up 16%, in the high-end senior car market in a conspicuous.
In the face of the fierce market competition, how many new car in HaoRui skoda and intensified "the price war" realize the steady growth in sales? Senior insiders, intensified competition in the market and consumer demand diversity today, the consumer to senior level of quality and strength car more value, quality is prominent, the strength of the car just more senior special can get consumer's favor.
Thin dog products
Problem product: crystal sharp this product has high market growth, but the market share is low, usually the kind of growth more is the growth of the industry, so for the skoda, it is a chance to crystal sharp, but this opportunity depends on the strength of the competition strength, the size of the resource input. The wafer skoda sharply marketing strategies should be in the enterprise resources under the premise of conditions on investment, effective investment.
Second, product planning strategy analysis:
1. How to improve the market share of crystal sharp from the problem product into star products;
2. For MingRui, should be in the stable under the premise of competition will lower rate, make it can provide a good skoda profitability;
3. Skoda problem product too little, and can't support the long-term development of the enterprise, must the r&d of new products listed as soon as possible, so that the upgrading of products can be more timely.
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