英语翻译ANIMATED STORIES-APPRECIATION OF ANIMATION ART5 day Desi

英语翻译
ANIMATED STORIES-APPRECIATION OF ANIMATION ART
5 day Design Workshop
18-22 February 2008
Introduction
There is an animation boom in the country.Today,animation is not just restricted to a few
commercials.The global industry has come a long way since Jungle Book.However,Indian
animation film audience is still not very mature.It is easier for cinema audience to criticize
a movie for its direction,cinematography and other aspects of film-making.But animation
film audience may not be able know a copy from an original one.Indian animation movies are
yet to have something completely original.
In India till early 90’s production of animation films were not so easy.Apart from the
economic factors that have limited the scope of expansion,an essential link has been
missing to convert inputs into quality output.There is absence of a strong philosophy to
define animation in India.
What we need to understand is that radical thinking is extremely important in animation and
film designing.It is a matter of pride that we have animated films that are based on
characters in folklore and mythology but it is easy to spot elements of Bambi,Shrek or
some Disney works in Indian productions.What we lack is better professional training in
this field.Training must encourage original and out-of-the-box thinking.Only when we have
more original thinkers can we expect the industry to reach newer heights in global scenario.
And at the same time what is most important for us is learn to appreciate the art of
animated storytelling as it is one the most powerful tool of STORYTELLING.
This Workshop intends to share with the participants the art of appreciating this minority
art and also discover the storyteller within and apply it as a short exercise to experience
the art.
Rationale
With the boom of animation industry in India,the demand for good professionals is also
high but due to various factors we are not able to cope with the global standards of
animation work.Here in this workshop we try to explore those ‘WHY’ and touch upon the
360 degree approach of animation to understand ‘quality animation’.

ANIMATED STORIES-APPRECIATION OF ANIMATION ART
动画故事---动画作品之鉴赏评价
5 day Design Workshop 为期5天设计研讨会
18-22 February 2008 2008年2月18-22日
Introduction简介
There is an animation boom in the country.Today,animation is not just restricted to a few
commercials.The global industry has come a long way since Jungle Book.However,Indian
animation film audience is still not very mature.It is easier for cinema audience to criticize
a movie for its direction,cinematography and other aspects of film-making.But animation
film audience may not be able know a copy from an original one.
国内动画呈现出欣欣向荣的局面,如今动画并非只局限于商业广告,自电影森林之王于1967年上映以来,全球动画产业已经取得长足的发展.然而印度动画电影的观众仍不成熟.他们只是轻易地去批评一部影片的导演,摄影及影片制作的其他方面.但是他们也许并不清楚一部电影制作的来龙去脉.
Indian animation movies are
yet to have something completely original.In India till early 90’s production of animation films were not so easy.Apart from the
economic factors that have limited the scope of expansion,an essential link has been
missing to convert inputs into quality output.There is absence of a strong philosophy to
define animation in India.
印度动画片仍然还处于初级状态,九十年代早期在印度制作动画并非容易,除去因经济因素而限制其扩张发展外,在投入转换到高质量产出之间也缺乏必要的链条.同时印度的动画也因缺少有权威的哲理性而难以形成自己的特色.
What we need to understand is that radical thinking is extremely important in animation and
film designing.It is a matter of pride that we have animated films that are based on
characters in folklore and mythology but it is easy to spot elements of Bambi,Shrek or
some Disney works in Indian productions.
我们必须明白,原创理念在动画制作和设计电影中是极其重要的.如果我们在印度动画作品中能创作出基于自己的民间传说和神话中的角色形象而又能使人很容易的看出有来自像,或其他迪士尼作品那样的元素那就是非常值得自豪的事.
What we lack is better professional training in
this field.Training must encourage original and out-of-the-box thinking.Only when we have
more original thinkers can we expect the industry to reach newer heights in global scenario.And at the same time what is most important for us is learn to appreciate the art of
animated storytelling as it is one the most powerful tool of STORYTELLING.This Workshop intends to share with the participants the art of appreciating this minority
art and also discover the storyteller within and apply it as a short exercise to experience
the art.
在这一领域中我们缺乏更好的专业培训,培训必须鼓励原创和独到思维.只有拥有更多这样的人我们才能期待在全球一体化局面下我们的动画产业能够达到新的高度.同时,对于我们来说最重要的是认识到学会鉴赏动画艺术是创作故事的最强有力的工具之一.这次研讨会意在与参会者共同鉴赏几部动画作品,并在其中选择动画创作人进行艺术体验的短期培训.
Rationale阐述
With the boom of animation industry in India,the demand for good professionals is also
high but due to various factors we are not able to cope with the global standards of
animation work.Here in this workshop we try to explore those ‘WHY’ and touch upon the
360 degree approach of animation to understand ‘quality animation’
随着印度动画产业的蓬勃发展,对优秀制作专家的需求也日益高涨,出于各种因素,我们还不能达到动画制作的世界标准,在这次研讨会上我们将努力寻找原因,并探讨理解'高质量动画'的各种动画制作方法.