作业帮英语翻译The Technology Acceptance Model (TAM) has been considere
来源：学生作业帮 编辑：作业帮 分类：英语作业 时间：2024/05/16 00:21:44
英语翻译
The Technology Acceptance Model (TAM) has been considered to be fundamental in determining the acceptance of new technology in the past decades.The two beliefs,ease of use and usefulness,in the model may not,however,fully explain the consumers’ behavior in an emerging environment,such as mobile commerce (m-commerce).This paper aims to develop a framework for m-commerce adoption in consumer decision-making processes.In this paper TAM has been adopted and extended to analyze successful m-commerce adoption.The key elements of the proposed confidence-based framework for B2C m-commerce adoption include psychological and behavioral factors.Psychological factors include history-based confidence,institution-based confidence and personality-based confidence.Behavioral factors include perceived ease of use and perceived usefulness of the mobile application and technology.
The Technology Acceptance Model (TAM) has been considered to be fundamental in determining the acceptance of new technology in the past decades.The two beliefs,ease of use and usefulness,in the model may not,however,fully explain the consumers’ behavior in an emerging environment,such as mobile commerce (m-commerce).This paper aims to develop a framework for m-commerce adoption in consumer decision-making processes.In this paper TAM has been adopted and extended to analyze successful m-commerce adoption.The key elements of the proposed confidence-based framework for B2C m-commerce adoption include psychological and behavioral factors.Psychological factors include history-based confidence,institution-based confidence and personality-based confidence.Behavioral factors include perceived ease of use and perceived usefulness of the mobile application and technology.
过去十年中,人们认为TAM（科技接受模型）在决定新科技接受度时是很重要的.然而,模型的易用和有用性这两种想法,也许不能完全解释渐渐浮现的新环境中的消费者行为,比如移动商务.本文目的是在消费决定过程中,为适用于移动商务开发一种模式框架.文中TAM被应用并扩展来分析成功的移动商务应用案例.
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