英语翻译Brand Awareness – 2 – National CompetitorsGuangzhou Shan
来源:学生作业帮 编辑:作业帮 分类:语文作业 时间:2024/05/23 23:00:28
英语翻译
Brand Awareness – 2 – National Competitors
Guangzhou Shanghai
Un-aided Aided Un-aided Aided
Nippon 96% 100% 100% 100%
ICI 90% 96% 80% 90%
Guardian (ICI) 8% 18% 25% 44%
Prizm 8% 27% 2% 5%
Camel 6% 26% 3% 15%
Chrysanthemums 6% 17% 4% 7%
Master 3% 17% 15% 25%
Huarun 3% 10% - 1%
Levis 2% 9% - 2%
在这个表格里,Un-aided和Aided分别是什么意思呢?
Brand Awareness – 2 – National Competitors
Guangzhou Shanghai
Un-aided Aided Un-aided Aided
Nippon 96% 100% 100% 100%
ICI 90% 96% 80% 90%
Guardian (ICI) 8% 18% 25% 44%
Prizm 8% 27% 2% 5%
Camel 6% 26% 3% 15%
Chrysanthemums 6% 17% 4% 7%
Master 3% 17% 15% 25%
Huarun 3% 10% - 1%
Levis 2% 9% - 2%
在这个表格里,Un-aided和Aided分别是什么意思呢?
直接翻译是无提示其他提及(unaided).提示后提及(aided).具体准确的学术名词叫什么我不是很清楚哦.
比如,别人问你运动品牌,你会想到什么,你自己能说出nike,这就是un-aided,没有提示都能想到的品牌.
如果别人问:你听过reebok吗?你回答:哦,这个也听过.这就是提示后你才想到的(aided).
很明显,品牌意识度的衡量和这个因素是有密切关系的哦~
比如,别人问你运动品牌,你会想到什么,你自己能说出nike,这就是un-aided,没有提示都能想到的品牌.
如果别人问:你听过reebok吗?你回答:哦,这个也听过.这就是提示后你才想到的(aided).
很明显,品牌意识度的衡量和这个因素是有密切关系的哦~
英语翻译Brand Awareness – 2 – National CompetitorsGuangzhou Shan
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