英语翻译Non-compensatory decision rules:are shortcuts where a pr

来源：学生作业帮编辑：作业帮分类：综合作业时间：2024/05/21 21:07:34

英语翻译
Non-compensatory decision rules:are shortcuts where a product with a low standing on one attribute cannot make up for this position by being better on another attribute

【非补偿性决策规则：是指某一产品在某方面的劣势属性上的评价,无法被其在另一方面的优势属性评价所弥补.】
另外“补偿性决策规则（Compensatory decision rules）”,又称补偿性决策法则、补偿性决策准则、补偿式决策规则,则是指消费者将产品在优势属性上的积极评价,与在劣势属性上的消极评价,相互补偿,是一种综合考虑某品牌的各种属性的决策方法.
而非补偿性决策规则是指产品本身在属性上的优缺点无法互补,也就是说消费者在考虑消费对象目标时,产品在属性上的缺点或弱点无法由其他属性的优点来弥补.也就是说,只要备选品牌达不到某些基本标准,消费者就会将其否决.

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