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英语翻译在线购物的消费者行为研究[摘要]相对于传统渠道的网络消费者行为的研究,在线购物的消费者行为的研究目前尚处于初期阶

来源:学生作业帮 编辑:作业帮 分类:英语作业 时间:2024/05/07 04:42:35
英语翻译
在线购物的消费者行为研究
[摘要]相对于传统渠道的网络消费者行为的研究,在线购物的消费者行为的研究目前尚处于初期阶段.本文主要是从消费者行为理论、在线购物发展状况等入手,从而研究在线购物的消费者行为.主要通过网络消费者行为的理论、类型、特征、影响因素以及其研究方法等几个方面来论述在线消费者行为的研究.总之,伴随着个人电脑的普及和使用人口的增加,网络销售在众多的销售渠道中脱颖而出,从而在未来对消费者行为的研究方向上我们要逐步重视在线消费者行为的研究.
[关键字]消费者行为;在线消费者行为;在线购物;
Online shopping consumer behavior studies
[abstract] compared with the traditional channel network consumers' behavior research, the online shopping consumer behavior research is still in its infancy. This article mainly from consumer behavior theory, online shopping developmental conditions, thus research online shopping with the consumer behavior. Mainly through the network of consumer behavior theory, types, characteristics, influence factors and its research methods and so on several aspects of online consumer behaviour illustrates. In short, with the popularity of personal computers and use the increase of population, the network marketing in numerous sales channels to the fore, thus in the future research on consumers' behavior direction we will gradually attention online consumer behavior research.
[key words] consumer behavior; Online consumer behavior; Online shopping;