作业帮 > 英语 > 作业

英语翻译little spenders are big spendersthe latest target for tv

来源:学生作业帮 编辑:作业帮 分类:英语作业 时间:2024/05/24 14:38:49
英语翻译
little spenders are big spenders
the latest target for tv commercials is asia's fastest growing consumer group-----children.Asian families are getting smaller and wealthier.and asian children are watching more tv.one estimate says a typical Asian children sees more than 10000 minutes of tv commercial a year.
To get the attention(and the money) of these young viewers,commercials use child actors.' kids can identify with someone from their own age group,'says a advertiser,'so the commercials are more effective,of course,child actors earn big money.
not everyone is happy to see kids turned to consumers.some educators believe that the more TV commercials children watch ,the more materialistic they become.one japanese survey asked children "what do you want most in life?"20 percent said money or possesions.
For these reasons,goverments are taking action to protect children.television authorities,for example,would ban an advertisement if it made children feel inferior because they did not own advertised product.
小消费者实际是大买主
商业电视的近期目标锁定在亚洲快速增长的消费群体-儿童.亚洲家庭正逐渐趋于小型化并且变得富裕.所以亚洲儿童看更多的电视.有预计表示一个典型的亚洲儿童每年观看商业电视时间超过1000分钟.
从这些年轻的观看者身上博得注意力(以及金钱),商家应启用童星"小孩们能够鉴别哪些人是和他们一国的."一位广告商如是说.所以商家们才能变得更为有效率,当然,童星赚到更多的钱.
不是所有人都愿意看到孩子们转变为消费者.一些教育家们相信儿童观看的商业电视越多,他们就会变得更为物质化.日本的曾经一项研究是询问儿童"你们一生中最想得到的是什么?" 20%的答案是金钱和资产.
基于这些原因,政府将要采取措施保护儿童.比方说,电视机构,会阻止那些使孩子因为没有办法拥有广告中的产品而感到自卑的广告的播放.