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英语翻译本文开篇介绍中国旅游服务业在中国经济中的地位及其现状,中国旅游服务业发展到现代所面临的一些显著特点是产业内存在着

来源:学生作业帮 编辑:作业帮 分类:英语作业 时间:2024/05/20 09:44:27
英语翻译
本文开篇介绍中国旅游服务业在中国经济中的地位及其现状,中国旅游服务业发展到现代所面临的一些显著特点是产业内存在着严重的雷同性,国家政策的制约以及企业营销政策的失败,特别是品牌营销的不足.文章继续深入分析企业营销策略的失误点,并指出品牌营销的提出是解决这些问题的关键所在.文章在分析品牌营销对旅游服务业企业的重要性后,结合中国旅游服务业的现状,提出了多条品牌营销的具体措施,其中包括机制的完善,观念的更新,品牌的创建,服务的创新和品牌管理等.
旅游 服务业 品牌营销
This text open an introduction China travel the servicing business is in the Chinese economy of position and its present condition,tour servicing business in China develops a modern to face of some show a Zhao characteristics is an industry memory at wear serious similar,the failure of check and supervision and business enterprise marketing policy of the national policy,especially the shortage of the brand marketing.The article continue thorough analysis the error of strategy of the business enterprise marketing order,and point out that the put forward of brand marketing is the key place which work°outs these problems.The article combines the present condition of tour servicing business in China after the analytical brand marketing to travel servicing business business enterprise of importance,put forward the concrete measure of several brand marketings and include a mechanism among them of perfect,idea of renewal,establish of brand,service of innovation and brand manage etc..
Travel servicing business brand marketing