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英语翻译1.海飞丝的主要成分中含有ZPT,是一种除真菌的化学成分,是强有效去屑成分,所以海飞丝能够起到防止头皮屑的作用.

来源:学生作业帮 编辑:作业帮 分类:综合作业 时间:2024/05/15 08:24:14
英语翻译
1.海飞丝的主要成分中含有ZPT,是一种除真菌的化学成分,是强有效去屑成分,所以海飞丝能够起到防止头皮屑的作用.海飞丝奉献最新研究成果——活力锌.这一最新研究成果的突破之处在于全面激发了“锌”的活性状态,通过全面激活锌的优化状态,ZPT颗粒的大小和形状都进行了优化,使其对头皮的覆盖面积达到最大,并减少了活力锌在洗头的过程中被水冲掉的可能性,从而优化了对头皮的覆盖面积,增强锌的活性,使它在去屑产品中更好地发挥作用,更快速有效去屑,让秀发尽享无屑的新生.
2.Price advantage :属于中档洗发品牌,因此,中产阶级作为一个国家人口的主要构成部分,因此,够买海飞丝是中产阶级的首选.
3.每个系列都有对应的适用人群 .
4.海飞丝有强大的宝洁公司作为后盾,因此,海飞丝会不断创新,迎合时代发展,保持品牌活力.
5.60年来,头皮护理专家海飞丝在全球不同国家成立了研发中心,始终致力于去屑及头皮健康领域的研究与开发,其优质的产品和科学的护发理念深得广大消费者的厚爱.
6.海飞丝的广告缺乏创意性,表现手法老套,没有形成自己的特色.
7.宝洁旗下的其它洗发水品牌会与海飞丝产生竞争,降低了海飞丝在市场上的竞争力和占有率.
8.宝洁公司将海飞丝细分为去屑洗发水,而Head&Shoulders 又再细分市场,将海飞丝细分为 干性发质群体(滋润配方,加倍护发) ,中性发质群体(均衡配方,适度护发),油性发质群体(清爽配方,轻度护发),男性专用群体(强根护发型).
海飞丝针对人群,推出了一系列针对性的产品,包括深层洁净,水润滋养,洗护二合一多种细分产品.
海飞丝主要针对年轻人:尤其是出生于80 90年代的高峰期的人群,他们个性鲜活,表现欲较强,追求时尚,洗发水作为最基本的美尚产品,决定了对海飞丝的需求.
10.针对爱美女性 :以女性的标准看来,拥有无屑柔顺的美丽秀发是每个女性的追求.而海飞丝正好迎合了她们的心理需求,推出了多种产品供她们选择 .
11.海飞丝的定位非常明确,从1950年到现在60年的时间,海飞丝的定位一直是去屑功能.海飞丝的去屑已经深入人心,消费者已经将“去屑”作为海飞丝的代名词.海飞丝就是这样抓住消费者的心理,运用本土化营销策略,将产品作出很好的定位,吸引消费者眼球,从而实现购买行为 .
请好心的朋友今天晚上将翻译结果传给我,
1.The main constituent of Head & Shoulders contains ZPT,which is fungus removing and anti-dandruff,resulting in the procetion from dandruff.The Active Zinc is our new researched production,with a breakthrough in an thorough excitement of activity and a further optimization in the size and shape of the ZPT particle,enabling the scalp to be covered most and reducing the possibility for Active An to be rushed away.These could offer a better function and more efficient dandruff removal for your hair.
2.Price advantage:Prices of our brand are just at average level among shampoo.Occupying a major population in a country,the middle class should choose Head & shoulders as the best.
3.Each series is designed for a special group of people.
4.In strong support of P&G,the Head&Shoulders would keep innovating and adapting to the time,in order to stay fresh and living.
5.For the recent 60 years,the hair-care expert Head&Shoulders has established research and development centers in several countries.As a result of our engagement of research and development in the field of scalp health,our superior quality products an scientific hair-care ideas have been favored by a broad range of consumers.
6.The advertisements of Head&Shoulders lack originality by conventiional styles and non-unique features.
7.There are competitions of other brands under P&G,which would necessarily cut down our competitive power and market share.
8.P&G Co.,Ltd has classified Head&Shoulders as anti-dandruff shampoo,where we ourselves devided the market into groups of dry hair,normal hair,greasy hair,and men specially,with relative moisture fomulas,balanced fomulas,clear fomulas and strong protecting fomulas.
9.Aiming at different groups of people we propose a series of special products including intensively cleaning,hydrating nourishment,cleaning and protecting 2 in 1,and so on.
Our market object are youngsters especially those born in the 1980s or 1990s,who have characters of personality,self-expression,and persuit of fashion.As basic beauty products,shampoo's require determines the market of Head&Shoulders.
10.Designed for beautiful women:a hair without dandruff is always in every lady's dream.And the various products of Head&Shoulders have just enough to cater their requires.
11.The orientation of Head&Shoulders is very clarified as anti-dandruff for decades from 1950 up to now.The functions of Head&Shoulders are enjoying popular support for the equation between anti-dandruff and Head&Shoulders shampoo.This is how we grasp psychology of consumerse and manage the marketing stratagy of local,leading to an attraction and great deals of purchasing.