英语翻译Travel & TourismA rough ride for luxury travel?D

英语翻译
Travel & Tourism
A rough ride for luxury travel?
December 2008
“In recent years the luxury travel market has outgrown
GDP by a factor of three.There is no evidence to suggest
that the sector will decline at a slower rate.”
Guy Gillon,Head of Travel & Tourism M&A,PwC
“The sector is in for a rough ride,mitigating actions
need to go beyond short term measures and be sufficient
and material enough for a business to navigate through two
to three years of challenging conditions.”
Malcolm Preston,Head of Travel & Tourism,PwC
1.Luxury travel:A recession proof market place?
1.1 Luxury travel has been a booming market
There is an emerging pattern forming as the recession takes hold - those sectors that achieved
the biggest growth during the boom era will experience the hardest falls,and luxury travel is no
exception.
In fact,the luxury sector in its entirety enjoyed double digit growth rates over the last decade.
With credit readily available,an unprecedented portfolio of investment options and
opportunities,and the banking boom,the luxury playground was accessible to a much wider
audience than simply the high net worth individuals (HNWIs).As the rich became richer,those
aspirational consumers who benefitted from perceived affluence from rising house prices and
readily available credit,started to shop in the luxury department.
Travel in this segment has increased significantly.We estimate that the luxury travel market
has grown historically at c.10% p.a.to 2007 (vs.GDP growth of c.3% over the same period,
which the broader travel market has historically tracked) with the UK spend on luxury holidays
reaching c.£5bn p.a.This upward trend has been driven through:
不要工具翻译，要人工的

旅游
豪华旅游处境艰难?
2008年12月
普华永道公司旅游观光并购主管盖.伊吉隆说.“近年来,豪华旅游市场的增长超过国民生产总值增长的3倍.但没有任何证据显示该行业的下降速度会比国民生产总值缓慢”.普华永道公司旅游观光并购主管马尔科姆普.雷斯顿说,“该行业正处境艰难,拯救措施必须超越短期考量,要让企业足以应对2到3年的艰难挑战”.
1.豪华旅游：抗经济衰退的市场?
1.1豪华旅游已成为蓬勃发展的市场
一个新的模式在经济衰退中形成,那就是那些在繁荣时代增长最大的行业会在衰退中经历最艰难的衰退,豪华旅游也不例外.事实上,整个豪华市场在过去10年一直享有两位数的增长率.随着信贷方便易得,投资选择和机会的空前组合,银行业的繁荣,除了高净值个人（HNWIs）外更多的民众能享受豪华的游乐场.由于富人日趋富裕,那些在房价上涨和信贷放松中得益并充满渴望的消费者开始在豪华商店购物.豪华旅游也已大幅增加.据我们估计,到2007年豪华旅游市场历史上的年增长率是10% （与之对应的同期民生产总值的年增长是3％,而历来跟踪的是更广泛的旅游市场.）,而英国花在豪华假期上的费用高达每年50亿英镑.推动该上升趋势的因素有：