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英语翻译Marketing Mix A marketing mix is an integrated strategy

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英语翻译
Marketing Mix
A marketing mix is an integrated strategy designed to maximize consumer satisfaction while delivering the firm’s products to market in an effective manner.The mix would include the product or service offered by the firm,the price of this product,distribution channels used in delivering this product to market,and advertising or promotional strategies and sales efforts.These four components of the marketing mix comprise what is generally referred to as the marketing formula-product,price,promotion,and distribution-and which are variables controllable by the firm.Decisions on elements of the marketing mix are interrelated and must be made carefully since they can greatly influence consumer responses to a firm’s product as well as its operational effectiveness and eventual success in the market.
营销组合
1营销组合,是一项综合战略,旨在最大限度提高地消费者满意度,同时提供一个有效的方式使该公司的产品推向市场.这个组合将包括该公司所提供的产品或服务,产品价格,分销渠道的使用,以及提供这个产品推向市场的广告或促销策略和营销方面的努力.营销组合的这四个组成部分包括被普遍称为营销公式的产品,价格,促销,和分布,这是由该公司可控的变数.营销组合的决定要素是相互关联的,必须认真做出决定,因为他们可以大大影响消费者的反应,一家公司的产品以及其作战效能和最终在市场上的成功.