作业帮靓妹 英文好的 江湖救急了
来源：学生作业帮 编辑：作业帮 分类：英语作业 时间：2024/05/10 05:56:20
靓妹 英文好的 江湖救急了
Advertising
As the most dominant form of communication in consumer marketing,advertising is often the first point of contact between service marketers and their customers,serving to build awareness,inform ,persuade ,and remind.Advertising plays a vital role in providing factual information about services and educating customers about product features and capabilities .To demonstrate this role ,Stephen Grove ,Gregory Pickett ,and David Laband carried out a study comparing newspaper and television advertising for goods and services.Based on a review of 11,543 television advertisements over a 10-month Period and of 30,940 newspaper display advertisements that appeared over a 12-month period ,the researchers found that ads for services were significantly more likely than those for goods to contain factual information on price,guarantees/warranties,documentation of performance,and availability (where,when,and how to acquire products ) .
one of the challenges facing advertisers is how to get their messages noticed Television and radio broadcasts are cluttered with commercials ,whereas newspapers and magazines sometimes seem to contain more ads than news and features.How can a firm hope to stand out from the crowd Longer ,louder commercials and large-format ads are not necessarily the answer.Some advertisers stand out by using striking designs or a distinctively different format .To catch readers’attention ,the Humane Society used a black-and-white sketch of a winsome puppy in a magazine in which everyone else was advertising in color ( Figure 5-6 ).
A broad array of paid advertising media is available ,including broadcast ( TV and radio ) ,print ( magazines and newspapers ) ,movie theaters ,and many types of outdoor media ( posters ,billboards ,electronic message boards ,and the exteriors of buses or bicycles ).Some media are more focused than others ,targeting specific geographic areas or audiences with a particular interest.Advertising messages delivered through mass media are often reinforced by direct-marketing tools ,such as mailings ,telemarketing,faxes ,or e-mail.
Direct Marketing
This category embraces mailings,recorded telephone messages,faxes,and e-mail .These channels offer the potential to send personalized messages to highly targeted microsegments.Direct strategies are most likely to be successful when marketers possess a detailed database of information about customers and prospects.
Advertising
As the most dominant form of communication in consumer marketing,advertising is often the first point of contact between service marketers and their customers,serving to build awareness,inform ,persuade ,and remind.Advertising plays a vital role in providing factual information about services and educating customers about product features and capabilities .To demonstrate this role ,Stephen Grove ,Gregory Pickett ,and David Laband carried out a study comparing newspaper and television advertising for goods and services.Based on a review of 11,543 television advertisements over a 10-month Period and of 30,940 newspaper display advertisements that appeared over a 12-month period ,the researchers found that ads for services were significantly more likely than those for goods to contain factual information on price,guarantees/warranties,documentation of performance,and availability (where,when,and how to acquire products ) .
one of the challenges facing advertisers is how to get their messages noticed Television and radio broadcasts are cluttered with commercials ,whereas newspapers and magazines sometimes seem to contain more ads than news and features.How can a firm hope to stand out from the crowd Longer ,louder commercials and large-format ads are not necessarily the answer.Some advertisers stand out by using striking designs or a distinctively different format .To catch readers’attention ,the Humane Society used a black-and-white sketch of a winsome puppy in a magazine in which everyone else was advertising in color ( Figure 5-6 ).
A broad array of paid advertising media is available ,including broadcast ( TV and radio ) ,print ( magazines and newspapers ) ,movie theaters ,and many types of outdoor media ( posters ,billboards ,electronic message boards ,and the exteriors of buses or bicycles ).Some media are more focused than others ,targeting specific geographic areas or audiences with a particular interest.Advertising messages delivered through mass media are often reinforced by direct-marketing tools ,such as mailings ,telemarketing,faxes ,or e-mail.
Direct Marketing
This category embraces mailings,recorded telephone messages,faxes,and e-mail .These channels offer the potential to send personalized messages to highly targeted microsegments.Direct strategies are most likely to be successful when marketers possess a detailed database of information about customers and prospects.
我是用软件翻译的内容如下:
广告
如消费者行销的最占优势形式的沟通,广告时常是在服务市场商人和他们的客户之间的第一个接点,服务建立觉察,告知 ,劝 ,而且提醒.广告在提供关于服务的事实资讯而且教育客户关于产品特征和能力方面扮演一个重要的角色.为了示范这一个角色,史蒂芬小树林,Gregory Pickett ,而且大卫 Laband 实行一项为货物和服务比较报纸和电视广告的研究.在一个 10个月期间以来基于 11,543个电视广告的检讨而且 30,940份报纸显示在一个 12个月期间出现的广告 ,研究员发现给服务的广告为货物是重要地比那些更或许包含关于价格,保证/担保的事实资讯,表现的文件和有效.(哪里,当,和该如何获得产品 )
面对广告者的挑战之一是该如何收到注意电视和收音机广播一起弄乱的他们信息商业 ,然而报纸和杂志有时似乎包含的广告比新闻多而且扮演重要角色.如何能一个坚定的希望从群众突出 比较长的 ,比较大声的商业和大- 格式广告不必然地答案.一些广告者藉由使用醒目的设计或一个有特色不同的格式突出.为了捕捉 readers'attention ,有人情的社会用了一本其他人是广告的在颜色 ( 图 5-6) 中的杂志引人注目的小狗一个黑白素描.
支付广告的媒体宽广排列是可得的 ,包括广播 ( 电视和收音机 ) ,版 ( 杂志和报纸 ) ,电影院 ,和许多户外媒体的类型.( 海报,布告板 ,电子的信息董事会 ,和公共汽车或脚踏车的外部 ) 一些媒体比其它焦点所在 ,用特别的兴趣对准特定的地理区域或听众.广告的时常透过大众传媒被递送的信息被直接- 行销工具 ,像是邮寄,电话推销,传真或电子邮件加强.
指示行销
这一个种类拥抱邮寄,记录了电话信息,传真和电子邮件.这些频道提供潜能传达个人化的信息给高度地对准的 microsegments .当市场商人持有关于客户和视野的资讯详细数据库的时候,直接的策略是最有可能是成功的.
广告
如消费者行销的最占优势形式的沟通,广告时常是在服务市场商人和他们的客户之间的第一个接点,服务建立觉察,告知 ,劝 ,而且提醒.广告在提供关于服务的事实资讯而且教育客户关于产品特征和能力方面扮演一个重要的角色.为了示范这一个角色,史蒂芬小树林,Gregory Pickett ,而且大卫 Laband 实行一项为货物和服务比较报纸和电视广告的研究.在一个 10个月期间以来基于 11,543个电视广告的检讨而且 30,940份报纸显示在一个 12个月期间出现的广告 ,研究员发现给服务的广告为货物是重要地比那些更或许包含关于价格,保证/担保的事实资讯,表现的文件和有效.(哪里,当,和该如何获得产品 )
面对广告者的挑战之一是该如何收到注意电视和收音机广播一起弄乱的他们信息商业 ,然而报纸和杂志有时似乎包含的广告比新闻多而且扮演重要角色.如何能一个坚定的希望从群众突出 比较长的 ,比较大声的商业和大- 格式广告不必然地答案.一些广告者藉由使用醒目的设计或一个有特色不同的格式突出.为了捕捉 readers'attention ,有人情的社会用了一本其他人是广告的在颜色 ( 图 5-6) 中的杂志引人注目的小狗一个黑白素描.
支付广告的媒体宽广排列是可得的 ,包括广播 ( 电视和收音机 ) ,版 ( 杂志和报纸 ) ,电影院 ,和许多户外媒体的类型.( 海报,布告板 ,电子的信息董事会 ,和公共汽车或脚踏车的外部 ) 一些媒体比其它焦点所在 ,用特别的兴趣对准特定的地理区域或听众.广告的时常透过大众传媒被递送的信息被直接- 行销工具 ,像是邮寄,电话推销,传真或电子邮件加强.
指示行销
这一个种类拥抱邮寄,记录了电话信息,传真和电子邮件.这些频道提供潜能传达个人化的信息给高度地对准的 microsegments .当市场商人持有关于客户和视野的资讯详细数据库的时候,直接的策略是最有可能是成功的.