英语翻译社会利益 经过长期来往顾客同其服务提供者形成了一种家庭式的感觉,同时建立了一种社会关系.These ties m

英语翻译
社会利益
经过长期来往顾客同其服务提供者形成了一种家庭式的感觉,同时建立了一种社会关系.These ties make it less likely that they will switch,even if they learn about a competitor that might have better quality or a lower price.This customer's description of her hair stylist in a quote from the research just cited illustrates the concept of social benefits:"I like him.He's really funny and always has lots of good jokes.He's kind of like a friend now.It's more fun to deal with somebody that you're used to.You enjoy doing business with them."
In some long-term customer-firm relationships,a service provider may actually become part of the consumer's social support system.Hairdressers,as in the example just cited,often serve as personal confidants.Less common examples include proprietors of local retail stores who become central figures in neighborhood networks;the health club or restaurant manager who knows her customers personally;the private school principal who knows an entire family and its special needs;or the river guide who befriends patrons on a long rafting trip.
这些个人关系类型可以为交易中的顾客建立,也可以为最终消费者建立.The social support benefits resulting from these relationships are important to the consumer's quality of life(personal and/or work life)above and beyond the technical benefits of the service provided.Many times the close personal and professional relationships that develop between service providers and clients are the basis for the customer's loyalty.The flip side of this customer benefit is the risk to the firm of losing customers when a valued employee leaves the firm and takes customers with him or her.

这些关系使得它不太可能,他们将切换,即使他们了解有关竞争对手可能有更好的质量或较低price.This顾客的描述,她的发型师在研究的报价只是列举说明了社会福利的概念：“我喜欢他.他真的很有趣,总是有很多喜欢的朋友现在好jokes.He的一种,更多的乐趣.这是与人打交道,你加to.You享受我们与他们做生意“
服务提供商可能会在一些长期客户公司的关系,实际上成为消费者的社会支持system.Hairdressers的的一部分,在刚才提到的例子,往往作为个人confidants.Less常见的例子包括谁成为当地的零售商店的老板在邻里网络的中心人物;健康俱乐部或餐厅经理,谁知道她的客户的个人;私立学校的校长,谁知道一个完整的家庭和其特殊的需求;或河流指南结为长期的漂流之旅食客.
社会支持的好处,从这些关系到消费者的生活质量超出的的服务provided.Many次的技术优势密切的个人和专业发展服务供应商和客户之间的关系（个人和/或工作生活是重要的）有根据的顾客的loyalty.The的这个客户利益的反面是失去客户的公司,当一个有价值的员工离开公司,并与他或她的客户的风险.