请教一下济南市2012年英语学业水平考试的一道任务型阅读题,文章、题目如下.
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请教一下济南市2012年英语学业水平考试的一道任务型阅读题,文章、题目如下.
Close your eyes.Think about a happy memory.What do you see?What do you smell?Do memories smell?Harald Vogt and Avery Gilbert think so.Smell and memory are very important to them.Why?They sell smells.Who do they sell the smells to?And how can they sell a smell?Businesses come to Vogt and Gilbert for help.Vogt and Gilbert find a smell to go with the business's product.For example,Vogt and Gilbert worked with an expensive hotel in New York City.They developed a smell like expensive cologne(科隆香水) for the hotel's owners.Then they put it in the air of the hotel hallway.Why did they choose the smell of cologne?A lot of businessmen stay at that hotel.The hotel's owners want their guests(客人) to feel like they are in an expensive men's club.And rich men wear expensive cologne.Using smell to sell things is not new.Bakers know that the smell of baking bread brings in customers.They always make sure that people on the street can smell the baking bread.Chocolate makers do the same thing.And of course,perfume(香水) makers sell smells.In the past,only the food and perfume businesses used smell to sell their products.But today,more and more businesses are trying it,from hotels to airlines(航空公司).Some companies put a special smell on the advertisement that they send to their customers.One car company uses a perfume on their booklet that smells like a new car.
But do smells really sell?The answer seems to be yes.Smells become a part of our memories.And memory is important in sales,why?When customers remember the name of a product,they usually choose it again.But there are a lot of choices these days,so it isn't easy to remember product names.That's why smell is important.It helps people remember.In the future,will different computers and televisions have different smells?Vogt and Gilbert think so.They are sure that one day,most businesses will use smell to sell.
106.根据短文内容完成句子填空每空限填一个单词.From the first paragraph of the pasage,we know Harald Vogt and Avery Gilbert sell _______ and they _________ memories smell.
107.根据短文内容完成句子填空每空限填一个单词.According to the passage,smells are ___________ for business because they can ________ people to remember the product names.
108.根据短文内容回答问题.
According to the passage,how did Vogt and Gilbert help the hotel owner's business?________________________________________________________________________
109.把短文中画底线的句子译为汉语.________________________________________________________________________
110.根据短文内容用一个完整的英文句子限10个词以内回答问题.What is the main idea of the passage?________________________________________________________________________
Close your eyes.Think about a happy memory.What do you see?What do you smell?Do memories smell?Harald Vogt and Avery Gilbert think so.Smell and memory are very important to them.Why?They sell smells.Who do they sell the smells to?And how can they sell a smell?Businesses come to Vogt and Gilbert for help.Vogt and Gilbert find a smell to go with the business's product.For example,Vogt and Gilbert worked with an expensive hotel in New York City.They developed a smell like expensive cologne(科隆香水) for the hotel's owners.Then they put it in the air of the hotel hallway.Why did they choose the smell of cologne?A lot of businessmen stay at that hotel.The hotel's owners want their guests(客人) to feel like they are in an expensive men's club.And rich men wear expensive cologne.Using smell to sell things is not new.Bakers know that the smell of baking bread brings in customers.They always make sure that people on the street can smell the baking bread.Chocolate makers do the same thing.And of course,perfume(香水) makers sell smells.In the past,only the food and perfume businesses used smell to sell their products.But today,more and more businesses are trying it,from hotels to airlines(航空公司).Some companies put a special smell on the advertisement that they send to their customers.One car company uses a perfume on their booklet that smells like a new car.
But do smells really sell?The answer seems to be yes.Smells become a part of our memories.And memory is important in sales,why?When customers remember the name of a product,they usually choose it again.But there are a lot of choices these days,so it isn't easy to remember product names.That's why smell is important.It helps people remember.In the future,will different computers and televisions have different smells?Vogt and Gilbert think so.They are sure that one day,most businesses will use smell to sell.
106.根据短文内容完成句子填空每空限填一个单词.From the first paragraph of the pasage,we know Harald Vogt and Avery Gilbert sell _______ and they _________ memories smell.
107.根据短文内容完成句子填空每空限填一个单词.According to the passage,smells are ___________ for business because they can ________ people to remember the product names.
108.根据短文内容回答问题.
According to the passage,how did Vogt and Gilbert help the hotel owner's business?________________________________________________________________________
109.把短文中画底线的句子译为汉语.________________________________________________________________________
110.根据短文内容用一个完整的英文句子限10个词以内回答问题.What is the main idea of the passage?________________________________________________________________________
106. smell think 根据第一段前几个问句可知.
107.important help 根据倒数第三行文字可知.
108. They developed a smell like expensive cologne and put it in the air of the hotel hallway.
109
120. Smell is important for business and can be sold.
107.important help 根据倒数第三行文字可知.
108. They developed a smell like expensive cologne and put it in the air of the hotel hallway.
109
120. Smell is important for business and can be sold.
请教一下济南市2012年英语学业水平考试的一道任务型阅读题,文章、题目如下.
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