英语翻译麦当劳和肯德基都是来自于美国的 在美国,麦当劳的规模远远超过肯德基,麦当劳在全球拥有超过3万家店,营业额超过40

英语翻译
麦当劳和肯德基都是来自于美国的 在美国,麦当劳的规模远远超过肯德基,麦当劳在全球拥有超过3万家店,营业额超过400亿美元;而肯德基在全世界拥有的店只有麦当劳的1/3,约为1.1万家.
但在中国,肯德基进入中国市场早于麦当劳,且规模也远超过麦当劳的规模,肯德基的餐厅总数是1500家,而麦当劳却只有700家.
一、 市场竞争态势分析
西式快餐是由国外引进的经营方式,麦当劳是国外汉堡代表的快餐连锁店,而肯德基由于在炸鸡方面独具特色,占有一定的市场.
二、 市场定位
A.麦当劳的市场优势在于清洁（clean）、快速（fast）、品质（quality）、服务（service）、价值感（value）.
B.肯德基的市场优势为商品的独特口味.在中国做适合中国消费的品种；如鸡肉卷、玉米汤、全家桶等
三、 行销定位策略
市场定位：
A.麦当劳：以年轻、活泼作诉求,希望提供一个轻快的用餐环境
B.肯德基：定位在“家庭成员的消费”,提供一家庭式温馨团圆的用餐气氛.
四、 行销组合策略
麦当劳：依消费者对消费价值感的知觉来感受价值,加以订价.
肯德基：参考竞争者所订的价格加以订价,目的在于市场竞争.
五企业代表人物
为连锁店之POP造型,例如麦当劳为麦当劳叔叔造型,肯德基为肯德基上校造型.其主要目的是藉此增加企业对顾客的亲和力.

有道翻译加人工翻译应该差不多了,其实有道翻译的有些短语还不错,觉得还可以的话,采纳一下答案吧,
McDonald's and KFC are from the United States.In America,the McDonald's scale is far larger than KFC.and Mcdonald has more than 3 hundred branches all over the world and its turnover are over 40 billion dollars while KFC have only one third of the McDonald's,it's about 1.1 hundred.however in China,KFC enter chinese market earlier than Mcdonald's and the size of the scale is far more than the McDonald's.that is,the total number of the KFC restaurant is 15 hundred while the Mcdonald's is only 7 hundred.
First.the competitive situation analysis
western fast food is the mode of operation brought in from overseas.McDonald's is a reprentative among the fast food chains.but KFC occupy a certain market because its unique feature in fry chicken.
Second.market orientation
A.Mcdonald's advantages in market lie in clean,fast,quality,service and value.
B.KFC's advantages is its unique taste.they make various food to satisfy chinese consumption such as chicken rolls,corn soup and family barrel etc.
Third.marketing positioning strategy
market positioning
A.Mcdonald:young,vibrant for appeal,hope to provide a relaxing dinner environment
B.KFC:positioning in the "family member's consumption",provide a warm family reunion dinner atmosphere.
Fourth.marketing mix strategy
McDonald's:according to the consumers to consumer value sense perception to feel the value and price
KFC's:reference competitors' price to price,aim at the market competition
Fifth.delegate character of enterprises
For the chain POP modelling,such as McDonald's uncle modelling ,KFC for Kentucky colonel modelling.Its main purpose is to increase the affinity of enterprise to customers by these modelling.