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英语翻译语法双关 语法双关是指由于语法方面的问题产生的双关,如省略结构、某词或词组具有两种以上语法功能等.(7)Whic

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英语翻译
语法双关
语法双关是指由于语法方面的问题产生的双关,如省略结构、某词或词组具有两种以上语法功能等.
(7)Which lager can claim to be truly German?This can.(旁边画有一罐啤酒)
译文:哪种大罐啤酒可称得上是地道的德国货?这罐.
这是一则Lager牌淡啤酒的广告.句中的can既可作情态动词,又可作名词(饮料罐).由于can一语双关,加上Lager的品牌名称双关,以及旁边插图的妙用,使广告产生了一定的幽默效果,给读者以深刻的印象.
无独有偶,可口可乐公司也在这个can字上做文章.
(8)Coke refreshes you like no other can.10
译文:没有什么能像可乐那样令您神清气爽.
句中can既可理解为名词“罐,听”,又可看成是情态动词“能”,全句可理解为Coke refreshes you like no other (can:tin,drink) can (refresh you).11 这则广告诙谐机智,富于文字情趣,能使商品连同这一广告词一起久久印在读者记忆里.
2.4侧重译法
广告中别具匠心的双关表现手法有时“难以表述于译文中,结果只好牺牲形式意义、谐音寓义及暗含情态”,尤其是有些广告含有多组双关和一语多关,只好采取侧重译法,守住概念意义.
(18)The driver is safer when the road is dry; The road is safer when the driver is dry.
这则宣传交通安全的广告运用了dry一词的两重词义(干燥的;没饮酒的)构成双关,对司机很有警示作用.翻译时,dry一词的两重意义在上、下句中只能各取一意:路面干燥,司机安全;司机清醒,道路安全.
(19)When the wind has a bite…and you feel like a bite…then bite on a whole Nut.
bite一词在这里有多层意思:刺痛;食物;咬.它的多层含义使全营养坚果给饥寒交迫的人们带来的感受跃然而出.这句广告词的翻译可分别把bite一词表达的多重意义表述出来:“当寒风刺骨而您又想吃点儿什么的时候,请嚼嚼全营养坚果”.
(20)Butlin’s –the right choice.
Don’t labour the point,or be conservative in your choice,or liberal with your money.Come to Butlin’s for the real party.
A pass of phrasing mean because of a passes of problem of the phrasing,if abridge the structure,some phrase or the phrase sets to have more than two phrasing function etc.s.
(7)Which lager can claim to be truly German?This can.( Flank the painting contain a beer)
Translate the text:Which big bottle beer can call up is German goods of the tunnel?This.
This is the advertisement of a Lager card near beer.Can in the sentence since can make the demeanor verb,can make the word( the beverage bottle) again.Because of one a pass of language of can,plus the Lager a pass of the brand name,and the extraordinary effect of the flank illustration,make the advertisement produce the certain humor result,give reader with deep impression.
Rare but happens to have a counterpart,the Coca-Cola Company also does the article on this can word.
(8)Coke refreshes you like no other can.10
Translate the text:Have no what can be like the cola to make the pure spirit of your absolute being great so.
Can in sentence since apprehensible is the word" bottle,hear",can see again is the demeanor verb" ability",the whole is apprehensible is the Coke refreshes you like no other( can:Tin,drink) can( the refresh you).11 This advertises the humorous tactful,rich in the writing interesting aspect,can make merchandise advertised the phrase print together and once in a very long while together with this in reader remember.
2.4 lay particular emphasis on to translate the method
Sometimes do not have a pass technique of expression of the mental strategy in the advertisement" the hard form say in translate in the text,as a result have to sacrifice the form meaning,the homophonic 寓 righteousness and hint at the demeanor",is some advertisements to imply several passes and a languages to close much particularly,have to adopt to lay particular emphasis on to translate the method,guard the concept meaning.
(18)The driver is safer when the road is dry; The road is safer when the driver is dry.
This advertisement that publicizees the transportation safety made use of two heavy phrase righteousnesses of one phrase of dry( dry;Did not drink alcohol of) constitute a pass,have the caution function very much to the driver.While translate,a two heavy meanings of the phrase of dries are in ascend,nextly only the ability is each to take with complete devotion:The road face dry,driver safety;The driver is awake,road safety.
(19)When the wind has a bite … and you feel like a bite … then bite on a whole Nut.
One phrase of bite has many layer meaning here:Piercing;Food;Bite.The many of layer meaning make the whole nourishment nut given the people of the suffering from cold and hunger the feeling that bring jump however.This translation that advertises the phrase can say out many heavy meaning forms that the bite a phrase expresses respectively:" When the bise stabs the bone but you again want to eat some son what,please chew the whole nourishment nut".
(20)Butlin' s – the right choice.
Don' the t labour the point,the or be conservative in your choice,or liberal with your money.The Come to Butlin' s for the real party.