英语翻译精心营造环境,提高顾客满意度.体验营销要求购物环境具有一定的气氛和情调,使消费者在购物过程中产生一种特殊的心理感

英语翻译
精心营造环境,提高顾客满意度.体验营销要求购物环境具有一定的气氛和情调,使消费者在购物过程中产生一种特殊的心理感受,消费者的心理感受虽然与交易本身没有直接联系,但是它可以影响消费者在购物时的心境和兴趣.精心策划的购物环境是为了创造知觉体验,充分利用感情信息,通过影响消费者更多的感官、感受来介入其行为过程,从而影响消费者的购买决策过程和行为.在体验经济下,商家出售的是为消费者量身定制的体验,消费者不再是被动的接受者,而是参与者.体验营销要带给消费者的是一个难以磨灭的印象,需要引入有形的东西来让消费者把握主题,紧紧围绕主题,充分刺激消费者的感官.让顾客在购买前能够知道将得到什么体验,通过营造一种氛围、设计一种场景,开展消费者参与的体验式活动,为消费者营造体验的氛围和场景,说服消费者购买

Carefully to create an environment to improve customer satisfaction.Experiential Marketing shopping environment demands a certain atmosphere and mood of consumers in the shopping process to produce a special psychological feelings,the psychological experience of consumers while not directly connected with the transaction itself,but it can affect consumers when shopping mood and interest.The shopping environment is carefully planned in order to create perceptual experience,make full use of emotional information,by influencing consumers more of the senses,feelings to interfere with its course of conduct,which influence consumer buying decision-making process and behavior.In the experience economy,the businesses sold was tailor-made experience for consumers,consumers will no longer be passive recipients,but the participants.Experiential marketing to bring consumers an indelible impression,a need to introduce something tangible to enable consumers to grasp the theme,closely around the theme,fully stimulate consumer senses.To allow customers to know before buying what will be experience,by creating an environment to design a scene to carry out consumer participation in experiential activities and experience for the consumer to create an atmosphere and scene,to convince consumers to buy
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