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关于一篇市场调研报告的英文翻译

来源:学生作业帮 编辑:作业帮 分类:英语作业 时间:2024/05/15 06:36:27
关于一篇市场调研报告的英文翻译
一小篇有关港口开发的市场调研需要翻译成中文,应该不是很难的.本人的水平非常有限,还希望哪位高手能帮助一下,多谢了!
1. Scope of work
The market study service that DR proposes to provide falls into 2 parts:
• Review of regional container port competition
• Review of competitive hinterland / inland transportation issues and costs
• Container volume projections / scenarios
Drewry will research and identify each competitor container port and terminal in the neighbouring region and assess their facilities and current capacity as well as any future expansion plans. Historical volumes and regional market shares will be identified as well as each competitor ports’ inland connectivity. Major clients and trade lane volumes will also be identified where possible.
Inland connectivity and costs are a major factor in determining the port’s market competitiveness and Drewry will identify and compare inland distances and costs to major inland cities / markets to those at regional competing ports. Thereafter, an assessment can be made as to the commercial viability of the new container terminal.
Container volume projections / scenarios will be assessed according to each of the above
competitive issues and in relation to historical GDP growth in China and future GDP growth
expectations. Shifts in regional market shares will be a key factor in determining potential future volumes. Consideration will also be given to the regional import and export manufacturing base and consumer demand factors. Base, high and low case volume projections / scenarios will be provided.
3. Deliverables
The deliverable for this market study would be a report in Microsoft Word format, delivered by email, under the following general headings:
a) Executive Summary and conclusions
b) Review of regional container port competition
- Key facilities at each regional competitor port
- Historical volumes and market shares
- Inland connectivity
- Major shipping line clients and trade lanes
- Competition terminal capacity review
- Pricing strategies of ports
c) Review on Inland Transportation competitive issues
- Cargo hinterland analysis
- Review of the ports inland distribution network – compare to competition
- Inland distances and modes of transport to major inland cities / markets
- Inland transport costs
d) Container volume projections / scenarios
- Analysis of key industries
- Review of historical regional container volume growth versus China’s GDP
- Future volume projections / scenarios with base, high and low cases.
The draft report would be delivered in English, Once finalised, a Chinese version of the final
report would be provided as well as an English version.
1.工作范围
市场研究服务DR计划将分为三个部分:
•评价区域集装箱港口竞争力
•评价有竞争力的腹地/内陆运输问题和成本
•集装箱箱量预测/概况
Drewry将调查并确定在邻近地区的每个竞争集装箱港口和码头,并评估其设施和目前的能力,以及任何未来的扩展计划.并将确定历史箱量和区域的市场份额,以及每个竞争港口的内陆连接情况.主要客户和贸易箱量也将尽可能的确定.
内陆连通性和成本将是确定港口市场竞争力的一个主要因素,Drewry 将比较区域竞争港口与主要内陆城市/市场的距离和成本作为分析竞争力的因素.而后,这份评估也可用于作为新的集装箱码头的商业可行性报告.
集装箱量预测/概括将根据上述每个竞争因素,以及有关的历史GDP的增长,参照中国和未来的国内生产总值预期增长加以评价.航班在区域市场份额中将是一个决定未来的潜在箱量的关键因素.同时也将考虑该地区的进口和出口的生产基地和消费需求的因素.基地情况,高和低的箱量的预测/概括都将会提供.
3.交付
这份市场研究将会以报告的形式用Microsoft Word做出,并通过电子邮件交付,基本标题如下:
a )执行摘要和结论
b )评价区域的集装箱港竞争力
-区域内每个竞争港口的关键设施
-历史箱量和市场份额
-内陆连接性
-主要航运路线客户和贸易通道
-港口竞争能力的评价
-港口定价策略
c )对内陆运输的竞争力问题评价
-货运腹地分析
-评价港口内陆的分部网络-对比竞争
-内陆的距离和与主要内陆城市/市场的运输方式
-内陆运输成本
d )装箱箱量量预测/概括
-重点行业分析
-对比中国的国内生产总值,评价区域的历史集装箱量增长情况
-基地,高和低的未来的货量预测/概括.
报告草案将以英语提供,一旦最终完成,中文版连同英文版将最为最终报告一起提供.