英语翻译白兆山风景区营销策略研究摘要：“十一五”规划提出扩大内需是我国经济发展的长期战略方针和基本立足点.旅游产业具有扩

英语翻译
白兆山风景区营销策略研究
摘要：“十一五”规划提出扩大内需是我国经济发展的长期战略方针和基本立足点.旅游产业具有扩大需求总量,提高消费能力和消费水平的特殊优势,可以在刺激国内消费需求战略中发挥积极作用,成为转变经济增长方式的重要推动力.旅游业被称为“朝阳”产业,对经济、社会、文化、环境的发展均有着不可替代的作用.湖北省安陆市有着丰富的文化遗产,白兆山风景区更是安陆李白文化的代表.本课题通过对湖北省安陆市白兆山风景区的营销策略研究,分析白兆山风景区的自身优势和目前存在的问题,提升白兆山风景区的旅游品质,研究湖北省安陆市白兆山风景区的营销策略,为湖北省安陆市打造独特的城市名片,从而吸引周边地区的旅游者,刺激旅游者的消费需求,进一步拉动湖北省安陆市的经济增长.
关键词：白兆山；营销策略；旅游；风景区

Marketing strategy study of Baizhao Mountain Scenic Area
Abstract: "Eleven five planning" put forward that expanding domestic demand is the long-term strategy and the basic foothold of our economic development . Tourism industry has a special advantage in expanding the demand gross and improving the consumption ability and level, it can play a positive role in the strategies of stimulate domestic consumption demand and become the main impetus of changing the economic growth mode. Besides,being known as a "rising sun industry", tourism industry plays an irreplaceable role in economic, social, cultural and environmental development. Hubei province Anlu city has a rich cultural heritage and Baizhao Mountain Scenic Area is representative of the Anlu Li Bai culture. This topic through the study of the Hubei province Anlu city Baizhao Mountain Scenic Area marketing strategy, analysing its own advantages and existing problems, so as to improving its tourism quality, and creating a unique city card of Anlu, finally in order to attract the tourists of surrounding areas, stimulate tourism consumption demand and further stimulate the economic growth of Anlu city .
Key words: Baizhao Mountain Scenic Area; marketing strategy; tourism; Scenic Area