英语翻译Client Needs and PrioritiesThe PSA and the TV ad are wor

英语翻译
Client Needs and Priorities
The PSA and the TV ad are works commissioned by a client.The client needs a solution to a communication problem that the writer must provide.We alluded to this discipline of the professional writer in Chapters 3 and 4.You write for someone or rather someone who represents the interests of an organization or a corporation.Later we will look more closely at another kind of writing for a producer of entertainment films or programs.The entertainment script is different from commissioned works because neither the producer nor the writer can know for sure what a good script is until it is produced,shown to an audience,and validated by box office or audience ratings.Commissioned programming doesn’t have an audience measurement expressed in terms of box office revenue.Successful communication can only be measured by quantifying audience responses as changes in sales or behavior.
Advertisers expect to measure the effect of an ad in increased sales.Otherwise,there is no business sense in spending money on it.A PSA often aims to change people’s behavior.It is much more difficult to garner information that positively proves the effectiveness of the PSA.Changes in behavior are much more difficult to achieve than changes in the buying choices of the public.
Writing for clients is often challenging and exciting precisely because you have a problem,know the desired result,and have to devise a solution.The seven-step method of Chapter 4 is an excellent way to approach these assignments.The process of analysis is really important for writing PSAs.Although you do not now have a client,you must practice writing as if you had a client to satisfy.Your creative ideas must do the job.One of the constraints of this kind of writing is that the length is fixed by the client.Because the resulting product is transmitted in commercial breaks,its length must be exact to the second,as that is how airtime is bought and sold.

客户的需求和优先考虑的
变压吸附制氧和电视广告作品委托一个客户.业主需要解决沟通问题,作者必须提供.我们提到这门学科的职业作家在第3、4章.你写的人代表某人或更确切地说,一个组织的利益或公司.之后我们会更近一步来看另一种写一个电影制片人的工作或娱乐节目.不同于娱乐电影剧本是生产者委托作品也因为没有一个作家能确切知道什么好的剧本是直到它正在制作、展示给观众,并用实例验证了票房或观众收视率.委托编程没有观众的测量来表达的票房收入.衡量成功的交流只能通过量化观众反应变更销售或行为.
广告商希望衡量的影响上刊登广告销售额的增长.否则,就没有商业头脑花钱大手大脚的.PSA经常旨在改变人们的行为.它要困难得多,获得信息的有效性,积极地证明了压敏胶带.行为的改变更难以达到的比买的变化选择公众舆论的.
为客户往往是写作挑战性又令人兴奋,正是因为你有问题时,知道想要的结果,而不得不想出解决方法.第4章的步法的方法是一种很好的方法来解决这些作业.分析的过程是非常重要的因为写作压敏胶制造而成.虽然你现在不要有一个客户,你应该进行练习写作当如果你遇到这样一位客户满足.自己创造性的想法必须做那份工作.为约束条件之一是,这种写作的长度是固定的客户.因为产生的产品传播时,其长度插播商业广告必须准确的第二,那是怎样的网络连接时间购买和出售.